VERUTUM Seongsu Popup

New Balance teams up with Korean webtoon artist and marathon runner Kian84 for a special running-themed pop-up at the New Balance Seongsu flagship. Discover limited-edition apparel, sneakers, and gear inspired by Kian84's 'I Run to Live' philosophy. Open daily 11:00-20:00 from April 10, 2026 in the heart of Seongsu's fashion district.

Mardi Mecredi, the Korean label famous for its oversized flower-graphic tees and sweatshirts, holds a Seongsu pop-up at SPACE 257 on Yeonmujang-gil through May 31. The two-floor showcase covers the full seasonal collection, photo-worthy florals, and Seongsu-only drops — a useful stop for travelers who've spotted the floral logo all over Korean SNS.

Pra Po Two Two stages a long-running pop-up in the heart of Seongsu, Seoul's converted-warehouse design district. The Korean contemporary label rotates seasonal capsules of apparel and lifestyle goods through November 2026 inside a Seongsu-i-ro storefront, giving foreign visitors a relaxed look at Seoul's emerging fashion scene without weekend pop-up crowds.

Korean eyewear brand Gentle Monster teams up with Disney and Formula 1 for a spectacular triple collaboration at their Seongsu flagship House Nowhere. Discover limited-edition sunglasses and immersive art installations blending fashion, entertainment, and motorsport.