10 Must-Visit Pop-ups in Seongsu This Week (Apr 6–12)

Seongsu is having a massive popup week. Four K-beauty experiences are clustered within walking distance along Yeonmujang-gil, two brand-new streetwear popups just opened, and a luxury jewelry brand is celebrating its 10th anniversary with a hands-on lab concept. Two popups close Wednesday April 9, so plan accordingly.

We've organized everything into three zones — Beauty, Fashion, and Culture — so you can hit multiple spots in a single afternoon.

K-Beauty Boulevard

Four beauty popups line Seongsu's main strip this week. Start at Olive Young N Seongsu on Yeonmujang 7-gil, then walk south to LECT Seongsu on Yeonmujang-gil for two more, and finish at Torriden Connect nearby. You can cover all four in under two hours.

1. Biore x SKZOO Popup at Olive Young N Seongsu

Biore teams up with Stray Kids' adorable SKZOO characters for a sun-care popup at Olive Young's flagship Seongsu store. Collect exclusive SKZOO character stickers, try UV care samples, and shop collaboration packaging. K-pop fans will love the character-themed photo zone — and everything is free entry.

Open through April 13. From Seongsu Station (Line 2) Exit 3, 8-minute walk along Yeonmujang-gil.

2. NDP Beauty Popup at LECT Seongsu — CLOSES APRIL 11

This is your first chance to try Lia Kim's Barrier Butter Balm offline — the viral product that sold out online in hours. NDP's popup at LECT Seongsu runs hourly lucky draws for the first 10 visitors each hour, plus purchase gifts including a shopping bag and a bonus full-size product scoop event for orders over ₩50,000.

Open 11 AM–8 PM daily. Same building as Ooze Universe (below).

3. Ooze Universe Beauty Pop-up — CLOSES APRIL 11

A multi-brand K-beauty popup also at LECT Seongsu, showcasing new skincare and cosmetics launches from several emerging Korean brands. Try exclusive samples, grab limited bundles, and discover your next holy-grail product. Free entry.

Pro tip: Visit NDP and Ooze Universe back-to-back since they share the same building at Yeonmujang-gil 65.

4. Torriden Connect Seongsu

Torriden's semi-permanent experience space lets you try their full product lineup hands-on, with a focus on the popular CORTIS line. Book an advance reservation for exclusive gifts, or just walk in for the game events and product testing. Running through May 31, so no rush — but the space is beautifully designed and worth a visit.

Open 11 AM–8 PM daily. Closed Mondays.

Street Fashion & Accessories

Seongsu's fashion popup scene is stacked this week. Two fresh streetwear drops just opened, a luxury jewelry lab is in its final days, and ABC Mart's new flagship wraps up its launch event.

5. VERUTUM Seongsu Popup — NEW

Street fashion headwear brand VERUTUM just opened on Yeonmujang-gil. The popup showcases their signature caps, beanies, and accessories in a street-meets-gallery space. Visitor perks: free postcard and random sticker on entry, plus an Instagram follow lucky draw for AirPods Pro, headwear, and tees. Spend ₩50,000+ for a PVC bag, ₩100,000+ for an eco bag, ₩200,000+ for a diary and mug set.

Open 10 AM–10 PM daily through April 23. The longest hours of any popup on this list.

6. Dauspice x Boundary Seongsu Popup — NEW

Two streetwear labels join forces at Boundary Seongsu for a collab popup blending both brands' edgy aesthetics. Share on Instagram for 10% off or a free eyelet stud beanie (first 20 daily). Spend ₩50,000+ for a patch, ₩100,000+ for sports socks, plus a lucky draw with every purchase.

Open 11 AM–8 PM daily through April 23.

7. NUMBERING Lab Popup — LAST CHANCE (Ends Apr 9)

Luxury jewelry brand NUMBERING celebrates 10 years with a "laboratory" concept popup. Browse curated fine jewelry pieces, join a DIY keyring workshop, and immerse yourself in the brand's refined minimalist aesthetic. Free entry — but only three more days.

Open through Wednesday April 9. Located on Yeonmujang 17-gil, a quieter side street perfect for a slow browse.

8. ABC Mart Grand Stage Flagship Seongsu — LAST CHANCE (Ends Apr 9)

ABC Mart's new flagship store wraps up its grand opening event this Wednesday. Catch final-day discounts on new arrivals, tiered purchase benefits, a DIY shoe customization experience, and Instagram photo zones. If you need kicks for your Seoul trip, this is the move.

Located on Seongsu-iro 69, between the fashion popups and Gentle Monster.

Culture & Lifestyle

9. Gentle Monster x Disney x F1 Pop-up

Gentle Monster's legendary 14-story Haus Nowhere in Seongsu continues its triple collaboration with Disney and Formula 1. Each floor features different immersive art installations blending fashion, animation, and motorsport. Shop limited-edition sunglasses you won't find anywhere else. Running through June 5 — but it's the kind of space you want to revisit.

From Ttukseom Station (Line 2) Exit 1, 5-minute walk.

10. SSG Landers x Emart24 Baseball Pop-up

Korean baseball season just kicked off, and SSG Landers have teamed up with Emart24 for a sports-themed popup at Starlit Seongsu. Find exclusive team merch, baseball-inspired snacks, and limited collab goods. A fun detour if you're exploring the eastern side of Seongsu near Achasan-ro.

Open through April 16.

Practical Tips

• Start with LAST CHANCE spots. NUMBERING Lab and ABC Mart Grand Stage both close Wednesday April 9. NDP and Ooze Universe close Friday April 11.
• Beauty route: Olive Young N Seongsu → LECT Seongsu (NDP + Ooze Universe) → Torriden Connect. All walkable in 15 minutes.
• Fashion route: VERUTUM (Yeonmujang-gil 73) → Dauspice x Boundary (Seongsu-iro 78) → NUMBERING Lab (Yeonmujang 17-gil 4). Under 10 minutes between each.
• Getting there: Seongsu Station (Line 2) Exit 3 drops you right into the popup district. Most spots are within a 10-minute walk.
• Free entry: Every popup on this list is free to enter. Budget for shopping, not admission.
• Language: Most popups have visual displays and picture menus. Bring Papago or Google Translate for signage.