Seoul Popup Stores

Experience the best of Korean culture under one roof at the Kollab Korea pop-up in Seongsu. From K-Beauty and K-Food to K-Lifestyle goods and character items, this curated showcase is the ultimate one-stop destination for all things Korean.

Pixar's Toy Story takes over Seongsu with a 1970s-80s American-home-themed pop-up running May 23 to July 12, 2026. Spread across multiple floors, the "House of Toy Story" recreates moments from Toy Story 1 through 4 with photo zones, arcade-style games, DIY merch stations, and exclusive collectibles. A nostalgia-soaked stop for travelers chasing Seoul's biggest character-IP collabs of the season — book a slot if you want unrushed photos with Woody, Buzz, and Jessie.

Korea's first Tamon-kun (Which One Now?!) collaboration cafe lands at Poppublic inside IPark Mall Yongsan from May 1 to July 26. Anime fans can dive into themed drinks, photo zones, and exclusive goods inspired by the popular Japanese series, all on the 6th-floor Theme Park's Popcorn D Square. A near three-month run perfect for travelers visiting Yongsan Station's shopping complex.

Legendary Japanese manga-creator collective CLAMP gets a five-theme retrospective at Omuseum on the 4th floor of AK PLAZA Hongdae from April 16 to July 19, 2026. CLAMP Exhibition Selection walks visitors through Color, Love, Adventure, Magic, Phrase, Imagination, and Dream rooms drawn from Cardcaptor Sakura, xxxHOLiC, and more. The Hongdae university-belt setting makes it a perfect anime-fan stop alongside cafés and shopping.

American premium casual brand Jeep Kids opens a long-running pop-up at Lotte Department Store Yeongdeungpo from April 21 to September 1, 2026. Set on the 8th floor next to Bluedog, the booth offers casual styles inspired by adventure and freedom, plus vintage-mood prints and trendy graphics across a wide kids fashion lineup. A practical stop for families shopping in the Yeouido and Yeongdeungpo area.

Roman jeweler Bvlgari brings its 'Eternally Iconic' pop-up store to the first-floor Pop-up Stage at Hyundai Department Store COEX (Trade Center) in Samseong-dong, running through December 31. Visitors can view new pieces from the Serpenti collection alongside Diva's Dream, B.zero1, and signature Bvlgari watches in one space. A glamorous Gangnam stop for foreign luxury shoppers combining COEX, Bongeunsa, and Starfield Library in a single afternoon.

Icelandic-style yogurt brand Lukt opens a long-running pop-up on Lotte World Mall's 5th floor in Jamsil, April 7 through June 30. The shop offers signature yogurts, granolas, crisp crackers, and trending protein shakes, plus pop-up-only premium milk and yogurt soft-serve made with raw milk from Jeju's St. Isidore Ranch — a refreshing dessert stop next to Lotte Tower attractions.

Internationally acclaimed conceptual artist Max Siedentopf brings his solo show to Grand Central 3F (next to Seoul Station) from March 27 to August 30, 2026. Known for staged photography, video, sculpture, and installation, his works fuse exaggerated mise-en-scene with sharp timing and unexpected narrative twists that blur reality and imagination. Reservations required. A long-running Seoul exhibition perfect for travelers staying multiple days near Seoul Station.

The first-ever pop-up at The Tool Lab's flagship 'Tool Lab Lounge in Seongsu' welcomes you to OWN YOUR BACKSTAGE — a collaboration between Paris-based global makeup artist Min Kim and Korea's No.1 premium makeup-tool brand The Tool Lab. Discover signature brushes, exclusive sets, and runway-inspired displays. Open daily 13:00-19:00 from April 17, 2026.

New Balance teams up with Korean webtoon artist and marathon runner Kian84 for a special running-themed pop-up at the New Balance Seongsu flagship. Discover limited-edition apparel, sneakers, and gear inspired by Kian84's 'I Run to Live' philosophy. Open daily 11:00-20:00 from April 10, 2026 in the heart of Seongsu's fashion district.

Pra Po Two Two stages a long-running pop-up in the heart of Seongsu, Seoul's converted-warehouse design district. The Korean contemporary label rotates seasonal capsules of apparel and lifestyle goods through November 2026 inside a Seongsu-i-ro storefront, giving foreign visitors a relaxed look at Seoul's emerging fashion scene without weekend pop-up crowds.

World Barista Champion Paul Bassett opens a dedicated ice cream popup at Shinsegae Gangnam Sweet Park. Try the six most-requested bestselling flavors plus exclusive creations including a lavender ice cream back by popular demand and coffee ice cream made with the spring seasonal blend.