Seoul Popup Stores

Japanese glass jewelry brand Seven takes over Seochon select shop Mosk Antenna Shop for a limited pop-up running May 8 through June 1, 2026. Tucked into a quiet hanok lane in Jongno, the show features handmade rings, earrings, and pendants with delicate light-catching details. The Seochon neighborhood pairs nicely with Gyeongbokgung and Tongin Market, making this an easy stop for travelers exploring traditional Seoul.

YSL Beauty rolls out its sweet Lovestore collection with a candy-coded pop-up on Seongsu's Yeonmujang-gil from May 9 to 24. The French luxury house transforms a Seoul storefront into a pastel-pink shopping aisle where visitors fill mock carts with new lipsticks and fragrances. A photogenic stop for foreign travelers tracking K-beauty district happenings between cafe hopping in Seoul's design quarter.

TOCOBO's first-ever standalone offline popup, "IN MY SUN ERA," celebrates the brand's iconic sun care line at LECT Seongsu. Experience the vegan K-beauty brand that sold over 6.69 million suncare products worldwide — including the cult-favorite Cotton Soft Sun Stick SPF50+ PA++++ — in an immersive sun-themed space. Free entry.

Experience La Roche-Posay's UV Stadium popup in Seongsu, a stadium-themed immersive space celebrating the Anthelios suncare line. Every visitor receives a free experience kit, and completing the game mission earns additional gifts. The 50th daily visitor wins a prize worth 500,000 KRW — free entry for all.

Naver Webtoon's hit comedy Special Civil Servant teams up with Cafe Tunique for a Hongdae collab pop-up running May 6 to May 24, 2026. Step into the world of Han Maru, the rookie agent disguised as a low-rank official on top-secret missions. The Seogyo-dong cafe transforms with character cutouts, photo zones, themed menu items, and limited-edition merch. A must-visit for K-webtoon fans exploring Hongdae's youthful cafe scene.

Build your own keycap keyring at the Luck Me Likey pop-up inside Hottracks Gwanghwamun (Kyobo Life Building B1) from May 1 to 17. Pick a keycap, body, and switch to assemble a custom press-and-click keyring — a fun, tactile DIY souvenir. Personalize with anniversaries, numbers, or initials for a one-of-a-kind D-DAY keyring. Easy to add after a Gwanghwamun palace or bookstore visit.

Lovely Korean hair-accessory brand Bunhong Gongju (Pink Princess) opens a pop-up at Lotte Department Store Jamsil 8F elevator hall from May 4 to 30. Browse ribbon hairpin sets, claw clips, and tweed handbags designed for daily styling — a sweet souvenir stop near Lotte World Tower for foreign visitors hunting Seoul's girly K-fashion accessory trend in one easy department-store visit.

League of Legends: Wild Rift hosts its first standalone pop-up at Lotte World Mall in Jamsil from May 8 to 17, themed around champion Kai'Sa's racing pit stop. Visitors join the Pit Crew, complete missions across two floors of the Knotted store space, and finish the racing course for rewards. Easy combine with the Lotte World Tower observatory and aquarium for foreign gaming fans visiting Seoul.

Korean handmade-tableware studio Iaaccrafts unveils its new collection at STAGE 35 on Seongsu's Yeonmujang-gil from May 1 to 17. The 2nd-floor showcase displays artisan plates, bowls, and small ceramic objects shaped by repeated handwork over time. It's a calm, design-forward stop for foreign travelers building a Seongsu walking loop of concept stores, specialty roasters, and converted-warehouse spaces — and a great place to source giftable Korean ceramics.

Korean lip-care brand FEEV teams up with online fashion giant Musinsa for the POP THAT BUBBLE pop-up at Musinsa Beauty Space 1 in Seongsu, running May 6 to 17. Try all six new bubble glosses, score pop-up-only freebies through pre-registration, and snap photos inside the playful bubble-themed set. It's a practical K-beauty stop for foreign travelers exploring Seongsu's cafes, sneaker stores, and concept-shop loop along Yeonmujang-gil.

GS E&C's premium apartment brand Xi (Jai) opens a brand experience pop-up in Seongsu, blending House Xi and Garden Xi concepts. Step into a curated space where Korean residential design meets nature-inspired interiors. Part of the 2026 Seoul International Garden Expo, with both indoor showcases and an immersive outdoor garden installation.

The 5th Korea Makgeolli Expo brings together traditional Korean rice wine brewers at aT Center in Yangjae. Sample hundreds of makgeolli varieties, attend brewing workshops, and discover the rich culture of Korean traditional alcohol.