15 Must-Visit Pop-ups in Seongsu This Week (April 20–27, 2026)

Spring is peak popup season in Seongsu — and the April 20–27 week is packed. Fifteen popups are running across the district this week, from brand-new K-beauty drops (2aN's 'Love, Rosie', NDP, Torriden) to time-limited food experiences (Ben & Jerry's × Glounique, Nespresso Vertuo House closing Monday), to luxury fashion collabs (Gentle Monster × Disney × F1 Circuit Collection). Four popups close by Monday April 27 — plan accordingly.

We've organized this week's Seongsu popup stores into four zones — Last Chance, Beauty, Fashion, and Food & Culture — so you can hit multiple spots in a single afternoon. Every popup on this list is free to enter, walkable from Seongsu Station, and perfect for pairing with a coffee stop along Yeonmujang-gil.

Last Chance: Popups Closing This Week

Four major popups wrap up during this window. If you only have one afternoon in Seongsu, start here.

1. Nespresso Vertuo House — CLOSES MONDAY, APRIL 20

Nespresso's two-story experiential popup is the most photographed coffee space in Seongsu right now, and it ends Monday. The theme — 'Make an Ordinary Day Richer with Double Espresso' — unfolds across three first-floor rooms with ASMR coffee soundscapes, a personalized taste test with instant photo printouts, and a hidden media-art room. Upstairs, three complimentary drinks await including the viral popcorn-cream espresso. If you can only visit one popup this week, make it this one before it closes.

Free entry. Open 11 AM–8 PM. Seongsu Station Exit 3, 5-min walk along Yeonmujang-gil.

2. VERUTUM Seongsu Popup — CLOSES APRIL 23

Opened April 3, VERUTUM's limited-run popup on Yeonmujang-gil is one of Seongsu's hottest streetwear stops this month. The brand is known for Korea-made headwear, and the popup adds purchase gifts and lucky-draw events not available online. First-floor space, three minutes from VERUTUM's permanent flagship.

Tip: Combine with Dauspice × Boundary (just down the street) in a single 30-minute loop.

3. Dauspice × Boundary Seongsu Popup — CLOSES APRIL 23

Two Korean streetwear labels — Dauspice and Boundary — pair up at Boundary's Seongsu flagship for an exclusive collab drop. Participation programs include SNS share discounts, purchase gifts, and prize-drawing events. If you follow Korean streetwear culture on Instagram, this is the must-photograph stop of the week.

Free entry. Seongsu Station Exit 3, 10-minute walk.

4. Ben & Jerry's × Glounique Collaboration Popup — CLOSES APRIL 27

Ice cream giant Ben & Jerry's teams up with photogenic Seongsu café Glounique for a limited collab near Seoul Forest. Sample exclusive flavors including the newly launched Strawberry Cheesecake alongside classic picks like Chocolate Chip Cookie Dough and Chunky Monkey in a pastel café setting that's made for photos.

Combine with a walk through Seoul Forest afterward — it's three minutes away.

Tip: Weekend lines get long — visit on a weekday morning if possible.

5. 2aN 'School in Seongsu' — CLOSES APRIL 26 ⚡ NEW LAST CHANCE

Korean indie makeup brand 2aN has transformed LECT Seongsu into a pastel peach-pink school campus for just 10 days. Play 'math class' number games to unlock the new Love Poem eye palette, hunt hidden Dual Cheeks in the 'art class' gallery wall, and blend your own shade at the DIY custom dual blush bar — built around the just-launched Love, Rosie Collection (six pieces). Completing missions earns collab goods and prize drawings.

Free entry. LECT Seongsu, Yeonmujang-gil 65. 7 minutes from Seongsu Station Exit 3. This is one of April's most talked-about K-beauty popups — don't miss the final week.

K-Beauty Experiences

Seongsu has become Seoul's undisputed K-beauty popup capital. Beyond the last-chance lineup above, two more immersive beauty experiences are in full swing through May 31.

6. ISOI 'Gyehun Project' Popup

Korea's most-awarded serum brand — ISOI's Trouble Trace Serum has been Olive Young's #1 bestselling serum for 12 consecutive years — celebrates with an interactive popup featuring KickFlip idol Gyehun. Complete three-stage missions for lucky-draw prizes. Tiered discounts apply: 10% off 1 item, 20% off 2, 30% off 3 or more. Free mint cotton candy for the first 100 Naver pre-registered visitors on event days.

7. Torriden Connect Seongsu

Skincare brand Torriden's flagship experience space. Try the new CORTIS line hands-on with game events and exclusive gifts for advance-reservation visitors. Pair this with ISOI — both are on Yeonmujang-gil within three minutes of each other.

Fashion & Design

Three showcase-scale fashion experiences are running through June, plus a couple of new additions you should know about.

8. Gentle Monster × Disney × F1 Circuit Collection at Haus Nowhere Seoul

Korea's most photographed eyewear brand Gentle Monster unveils the 2026 Circuit Collection — a triple collaboration with Disney and Formula 1 — at its massive Haus Nowhere flagship. Eight sunglasses inspired by F1 racing cars with wing-shaped frames, displayed alongside a monumental Mickey Mouse racing-suit sculpture and a full-scale Formula 1 car. This is arguably the most spectacular popup in Seoul right now.

Free entry. Ttukseom-ro 433, a 12-minute walk from Seongsu Station.

9. SWEETCH Seongsu Flagship Store Grand Opening

Korean bag brand SWEETCH's new 3-story flagship spans bags, music, and a cafe across three distinct floors. Known for locally-made coated canvas and leather bags, SWEETCH is running a grand opening discount of up to 30% off through early June. The music floor alone is worth the visit.

10. SABRE Paris Seongsu Store Grand Opening

French eyewear brand SABRE Paris's new Seongsu store offers personalized engraving and a 20% grand-opening discount on its signature sunglasses and optical frames. Pair with Gentle Monster for an eyewear-themed afternoon.

11. New Balance × Kian84 Running Popup ⚡ NEW

New Balance teamed up with Korean cartoonist-turned-runner Kian84 (lead of MBC's hit running-culture show) for an experiential popup at New Balance Seongsu (Yeonmujang-gil 24). The popup runs through the end of April. Explore the running-story themed product display, take a photo at the Kian84 photobooth, and shop the collab apparel, footwear, and accessories. First-come buyers of the 'SC Trainer' running shoe receive a Kian84 signed shoebox, collab shoelaces, a collab tote bag, and a raffle entry for a running session with Kian84 himself. If you're into K-content or running culture, this is unmissable.

Free entry. Seongsu Station Exit 2, 5-min walk.

12. Sandsound 26SS 'Digging Club' Popup ⚡ CLOSES APRIL 28

Samsung C&T's casual fashion label Sandsound reveals its 26SS collection at Stage35 Seongsu through April 28, built as an immersive record-store concept in partnership with Dive Records. Browse layered basics, check patterns, and new stripe pieces while a curated vinyl playlist spins. Follow @sandsound + post a store story = 10% off coupon. Next-week closer; plan ahead.

Food, Drink & Culture

Four food-and-culture popups round out the week — pace yourself across them for a full-day Seongsu tour.

13. CU Seongsu Dessert Park

All your favorite Korean convenience-store desserts gathered in one themed popup. CU's Seongsu Dessert Park is a fun, free-entry space that curates the most popular CU dessert items — think mochi rolls, pudding, character ice cream bars — in a themed experience zone. Great for first-time visitors who want to decode Korean convenience-store culture.

Runs through May 12.

14. Kollab Korea Pop-up

The one-stop destination for everything K-culture: K-Beauty, K-Food, K-Lifestyle goods, and character items under one curated roof on Yeonmujang 7-gil. This is where foreign tourists who want to buy Korean brand souvenirs should head first — it runs through July 9, so no need to rush, but the curation changes by drop cycle.

15. Kachi Seoul Korean Dessert Pop-up

Kachi Seoul reimagines traditional Korean sweets with modern flair. The brand's name draws on three meanings — 'magpie' (a bird of good fortune), 'value,' and 'together.' Visit their Seongsu spot for hanguk-style desserts you can't find elsewhere. A sweet cultural layover on your Seongsu walk.

More Popups Worth Checking Out

Seongsu has over 40 popups running this month. Beyond the 15 above, here are four more that deserve a detour while you're in the neighborhood:

• Cervantico at LCDC Seoul — French-heritage perfume brand running a layering-routine experience with two new hand solutions ('Salon de Paris' and 'Terre à la Française'). Signature-product discounts plus a Marseille liquid-soap set. LCDC Seoul 1st floor 'DDMMYY'. Open through May 31.
• Ames Worldwide × Disney at Musinsa Store Seongsu D-3 — Disney collab featuring limited-run apparel and free gifts with purchase. Closes April 30.
• Discus Athletic Women's Line at MSS Seongsu (Daelim Warehouse) — up to 37% off on the women's athletic line. Great for runners pairing with the New Balance × Kian84 stop. Closes April 30.
• Hinakuu at Made by Seongsu 2F (Seoul Forest-gil 38) — illustrator Hinakuu's popup featuring mallang keyrings and 30+ collaboration notebooks. Runs through May 7. Perfect for stationery and character-goods fans.

Practical Tips

• Start with LAST CHANCE spots. Nespresso Vertuo House closes Monday April 20 — if you're visiting on a weekend, make it your first stop Sunday morning. 2aN closes Apr 26, VERUTUM and Dauspice × Boundary close Apr 23, Ben & Jerry's × Glounique closes Apr 27.
• Build a walking loop. Seongsu's popup belt clusters along Yeonmujang-gil. Start at Seongsu Station Exit 3, walk east for beauty (ISOI, Torriden, 2aN) then back west for fashion (VERUTUM, Dauspice, Sandsound at Stage35) — you'll cover 10+ popups in under 3 hours.
• Weekends = long lines. Weekday mornings before 1 PM are the quietest at Ben & Jerry's × Glounique and 2aN. Torriden Connect gives advance-reservation visitors an exclusive gift kit — worth booking ahead.
• Everything is free entry. Budget for shopping and coffee, not tickets. Many popups run collab-discount stacks (up to 30% off) when you complete on-site missions.
• Getting there: Seongsu Station (Line 2) Exit 3 drops you right into the popup district. Yeonmujang-gil is 100% walkable — no buses needed.

For getting around Seoul efficiently, see our Seoul Subway Guide. For Seongsu's neighboring district popup calendars, check the Cherry Blossom Seoul 2026 Guide for parks and night-view recommendations nearby.