Seoul's biggest popup week of late May 2026 — Disney's House of Toy Story opens in Seongsu, SEVENTEEN MINITEEN drops its first solo flagship, Nice Ghost Club x Cowboy Bebop lands May 26, plus 7 last-chance picks closing May 31.
Seoul's popup scene shifts dramatically this week. Five massive new openings land in Seongsu — Disney's House of Toy Story, SEVENTEEN's first solo MINITEEN flagship, Nice Ghost Club x Cowboy Bebop, Musinsa KICKS Summer, and Lacoste Polo Factory all open May 21–26. Meanwhile, seven major popups close May 31, including TOCOBO IN MY SUN ERA, Torriden Connect, and the Pokémon 30th Anniversary Party. This is the best week to do an early-summer Seongsu loop.
We've grouped May 25 – June 1 into three zones: brand-new headline openings, the seven Seongsu venues closing May 31, and still-running picks worth the detour.
Seongsu's Yeonmujang-gil and Seongsu-iro streets get the biggest batch of new popups all year. Plan a single 3–4 hour walking loop to cover all five.
Pixar's Toy Story takes over a full multi-floor building on Yeonmujang 3-gil with the House of Toy Story concept — a 1970s–80s American-home setting recreating moments from Toy Story 1 through 4. Photo zones, arcade-style games, DIY merch stations, and exclusive 30th-anniversary collectibles fill every floor. This is the longest run of any new opening (through July 12), but the merch will sell out quickly.
Open May 23 – July 12, 2026. Seongsu Station (Line 2) Exit 3, 6-minute walk along Yeonmujang 3-gil.
Pixar's Toy Story takes over Seongsu with a 1970s-80s American-home-themed pop-up running May 23 to July 12, 2026. Spread across multiple floors, the "House of Toy Story" recreates moments from Toy Story 1 through 4 with photo zones, arcade-style games, DIY merch stations, and exclusive collectibles. A nostalgia-soaked stop for travelers chasing Seoul's biggest character-IP collabs of the season — book a slot if you want unrushed photos with Woody, Buzz, and Jessie.
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SEVENTEEN's official character lineup MINITEEN gets a dedicated two-story flagship pop-up on Yeonmujang 13-gil. Floor 1 is a themed cafe and lounge serving ice cream and signature drinks; Floor 2 is a merch shop stocked with exclusive plushies, photo cards, and stationery. CARATs in Seoul during this 11-day run should book a slot ahead — opening weekend will be a 2+ hour wait.
Open May 23 – June 2, 2026. Seongsu Station Exit 3, 9-minute walk.
SEVENTEEN's official character lineup MINITEEN gets a dedicated two-story flagship pop-up in Seongsu from May 23 to June 2, 2026. Floor 1 hosts a themed cafe and lounge serving ice cream and signature drinks, while Floor 2 is a merch shop stocked with exclusive plushies, photo cards, and stationery. A required stop for CARATs visiting Seoul during the run — capacity is limited so book a slot ahead.
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Korean streetwear label Nice Ghost Club teams up with cult anime Cowboy Bebop for a flagship pop-up on Seongsu-iro 7-gil. The hardboiled, jazz-soaked world of Spike, Faye, and the Bebop crew gets reinterpreted as graphic tees, accessories, and limited-run collab pieces. Most items are exclusive to this Seongsu drop — anime fans should hit it Monday morning to avoid the after-work rush.
Open May 26 – June 11, 2026. Seongsu Station Exit 3, 7-minute walk.
Korean streetwear label Nice Ghost Club teams up with cult anime Cowboy Bebop for a flagship pop-up in Seongsu, May 26 to June 11, 2026. The hardboiled, jazz-soaked world of Spike, Faye, and the Bebop crew gets reinterpreted as graphic tees, accessories, and limited-run pieces. A must-visit for anime fans crossing through Seoul's creative district — most items are exclusive to this Seongsu drop.
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Korean fashion giant Musinsa's sneaker vertical KICKS lands a summer-themed pop-up at HOTEL POCO Seongsu. The space gathers seasonal silhouettes from multiple sneaker brands under one roof, letting visitors compare moods, materials, and styling side by side. Most pieces tie to brands shipping internationally via Musinsa Global — useful if you're building a Seoul streetwear capsule.
Open May 26 – June 13, 2026. Seongsu Station Exit 3, 10-minute walk to HOTEL POCO.
Korean fashion giant Musinsa's sneaker vertical KICKS lands a summer-themed pop-up at HOTEL POCO Seongsu, May 26 to June 13, 2026. The space gathers seasonal silhouettes from multiple sneaker brands under one roof, letting visitors compare moods, materials, and styling side by side. Useful stop if you're building a Seoul streetwear capsule — most pieces tie to brands that ship internationally via Musinsa Global.
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French heritage label Lacoste celebrates the original polo shirt with the "Polo Factory" pop-up on Seongsu-il-ro 10-gil. The space frames Lacoste's 90+ year polo history through fabrics, colorways, and sustainability initiatives, plus an interactive walk-through of how the iconic crocodile-logo silhouette is built. Closes June 3 — pair with the Cowboy Bebop and KICKS pop-ups in a single afternoon.
Open May 21 – June 3, 2026. Seongsu Station Exit 3, 8-minute walk.
French heritage label Lacoste celebrates the original polo shirt with the "Polo Factory" pop-up in Seongsu, May 21 to June 3, 2026. The space frames Lacoste's 90+ year polo history through fabrics, colorways, and sustainability initiatives, plus an immersive walk-through of how the iconic crocodile-logo silhouette is built. A neat anchor stop if your Seoul itinerary leans toward heritage fashion brands.
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Seven Seongsu popups close at month-end. If you've been putting any of these off, this is the final weekend. The Pokémon 30th Party and Olive Young Concept Store are walking distance from each other, so cover both in the same Seongsu visit.
TOCOBO's first-ever standalone offline pop-up wraps next weekend. The bright summery space built around the viral Bio Watery Sun Cream is a strong K-beauty stop. The sun-themed photo zones and event-only packaging are the takeaway here.
Open through May 31. Seongsu Station Exit 3, LECT Seongsu building, 7-minute walk.
TOCOBO's first-ever standalone offline popup, "IN MY SUN ERA," celebrates the brand's iconic sun care line at LECT Seongsu. Experience the vegan K-beauty brand that sold over 6.69 million suncare products worldwide — including the cult-favorite Cotton Soft Sun Stick SPF50+ PA++++ — in an immersive sun-themed space. Free entry.
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Torriden — Korea's hydration-focused indie skincare label — has run a full sensory-experience space across Seongsu since March. The closing weekend will be busy; weekday mornings before noon are still light.
Open through May 31. Seongsu Station Exit 3, 7-minute walk.

Skincare brand Torriden opens an immersive experience space in Seongsu featuring their full product lineup. Try the CORTIS line hands-on, enjoy game events, and receive exclusive gifts with advance reservation.
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The indoor party half of the Mega Festa wraps at month-end. Cake, ribbon and balloon photo zones, plus the highly-limited 'Pikapika! Pikachu' commemorative plush. Use the waiting tablet at the entrance — final-weekend waits will run 2+ hours.
Open through May 31. Seongsu Station Exit 3, 8-minute walk along Yeonmujang-gil.
Celebrate three decades of Pokemon with the official 30th Anniversary Party pop-up in Seongsu. "I choose you!" Step into a colorful party world filled with Pikachu, classic starters, and exclusive 30th anniversary merchandise. Photo zones, themed snacks, and limited goods make it a must-visit for Pokemon fans of every generation. Open daily 10am to 10pm through May.
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The shopping half of the Pokémon Mega Festa. Korea's biggest beauty chain Olive Young N Seongsu has been transformed into a Pokémon-themed concept store with K-beauty collab packaging. Free entry, less crowded than the 30th Party next door — leave time for the merch run.
Open through May 31. Same block as the 30th Party.
Korea's biggest beauty chain Olive Young joins forces with Pokemon for a sunny May concept store at Olive Young N Seongsu. Running all month long from May 1 to 31, 2026, the first-floor Trend Fountain space turns into a Pikachu and Minibu picnic, with photo spots, exclusive collab merchandise, and themed beauty bundles. Ideal for tourists chasing both K-beauty hauls and cute Pokemon souvenirs in one stop.
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Three heavyweight Seongsu popups continue well past June 1.
The outdoor flagship of the Pokémon Mega Festa continues into late June. Pokémon hide among ginkgo trees along Seoul Forest's gingko path, with photo zones, the on-site Pokémon Game Center, and Pikachu's Camping Village. Free entry, outdoor — great for families.
Open through June 21, 12 PM–7 PM. Ttukseom Station (Line 2) Exit 3, 5-minute walk.
Pokemon Secret Forest is the third event in Pokemon Megafesta 2026, hosted at Seoul Forest. Wander a mystical green forest where Pokemon hide among the trees and discover an outdoor pop-up Pokemon Store packed with original goods. Tied to the 2026 Seoul International Garden Expo, it's a magical outdoor experience open daily from May 1 through June 21.
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Mega Festa's third venue: a play-zone built around Ditto (Metamon). QR-code entry, kid-friendly photo zones and games. Often less crowded than the 30th Party — good pick if you're tight on time.
Open through June 21. Seongsu Station Exit 3, walking distance from the 30th Party.
Part of Pokémon Mega Festa 2026, Metamon Playground transforms a Seongsu side street into a purple wonderland packed with giant Ditto sculptures, photo zones and a record-shop-themed indoor store. Entry is free via an on-site QR queue, and the venue includes limited 30th-anniversary goods, a Pokémon TCG area on the second floor, and a takeaway Ditto Cafe.
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The eyewear-meets-motorsport showcase at HAUS NOWHERE Seoul wraps in early June. Gentle Monster's signature surreal installations dress the F1 Circuit Collection — a luxury fashion fan must-visit before it closes.
Open through June 5. Seongsu Station Exit 3, HAUS NOWHERE Seoul.
Korean eyewear brand Gentle Monster teams up with Disney and Formula 1 for a spectacular triple collaboration at their Seongsu flagship House Nowhere. Discover limited-edition sunglasses and immersive art installations blending fashion, entertainment, and motorsport.
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