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13 Seoul Popup Stores This Week (May 11–18): Pokémon Mega Festa & K-Beauty Launches
Seoul's best popup stores May 11–18, 2026 — Pokémon Mega Festa across Seongsu & Seoul Forest (with updated entry method), two new K-beauty launches, and 5 last-chance picks closing this week.
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Seoul's popup scene is at peak intensity this week. The Pokémon Mega Festa — the franchise's 30th anniversary celebration — has taken over Seongsu and Seoul Forest with three interconnected experiences you can cover in a single day. Two brand-new K-beauty popups launched this week: TOCOBO's first-ever standalone pop-up opened Thursday May 14, and La Roche-Posay's UV Stadium opens Friday May 15. Meanwhile, five major events close before the weekend — ATEEZ x ANITEEZ and Cookie Run both shut Wednesday May 14.
We've organized Seoul's May 11–18 popup stores into four zones — Pokémon country, last-chance must-dos, new beauty launches, and fan culture — so you can plan your perfect popup day.
Pokémon Mega Festa: Seongsu & Seoul Forest
Pokémon's 30th anniversary celebration is the biggest event in Seoul this month, spread across three venues in Seongsu and Seoul Forest — all reachable via Line 2. The best route: start at Seoul Forest in the morning, then move to Seongsu's 30th Party and Olive Young concept store after lunch.
Important — Updated entry method (from May 2): The entry system was changed after massive crowds formed on opening day:
- Secret Forest & 30th Party: Use the waiting tablet at the entrance — enter your phone number, receive an SMS when it's your turn
- Metamong Playground: Scan the QR code posted at the entrance
- Goods purchase: Tap the NFC reader at the venue → purchase online → pick up at the counter. No in-person cash payment available.
1. Pokémon Secret Forest at Seoul Forest
The outdoor flagship of the Mega Festa. Pokémon hide among ginkgo trees along Seoul Forest's gingko path, with photo zones, the on-site Pokémon Game Center, Pikachu's Camping Village, and exclusive 30th-anniversary merchandise. Free entry, outdoor — great for families and Pokémon Go players (a Seoul stamp rally runs alongside).
Open through June 21, 12 PM–7 PM. Ttukseom Station (Line 2) Exit 3, 5-minute walk.
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Pokemon Secret Forest at Seoul Forest
Pokemon Secret Forest is the third event in Pokemon Megafesta 2026, hosted at Seoul Forest. Wander a mystical green forest where Pokemon hide among the trees and discover an outdoor pop-up Pokemon Store packed with original goods. Tied to the 2026 Seoul International Garden Expo, it's a magical outdoor experience open daily from May 1 through June 21.
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2. Pokémon 30th Anniversary Party Seongsu
The indoor party half of the Mega Festa. Cake, ribbon and balloon photo zones, a coloring corner, and the highly-limited 'Pikapika! Pikachu' commemorative plush. Use the waiting tablet at the entrance — peak waits hit 2+ hours on weekends.
Open through May 31. Seongsu Station (Line 2) Exit 3, 8-minute walk along Yeonmujang-gil.
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Pokemon 30th Anniversary Party
Celebrate three decades of Pokemon with the official 30th Anniversary Party pop-up in Seongsu. "I choose you!" Step into a colorful party world filled with Pikachu, classic starters, and exclusive 30th anniversary merchandise. Photo zones, themed snacks, and limited goods make it a must-visit for Pokemon fans of every generation. Open daily 10am to 10pm through May.
서울 성동구 성수동2가 314-11
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3. Olive Young x Pokémon Concept Store Seongsu
Korea's biggest beauty chain Olive Young transforms its Olive Young N Seongsu flagship into a sunny Pokémon-themed concept store. K-beauty x Pokémon collab packaging, themed displays throughout the store, and free entry — this one is more shoppable than the party space.
Open through May 31. Same block as the 30th Party — walk one block over.
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Olive Young x Pokemon Concept Store Pop-up Seongsu
Korea's biggest beauty chain Olive Young joins forces with Pokemon for a sunny May concept store at Olive Young N Seongsu. Running all month long from May 1 to 31, 2026, the first-floor Trend Fountain space turns into a Pikachu and Minibu picnic, with photo spots, exclusive collab merchandise, and themed beauty bundles. Ideal for tourists chasing both K-beauty hauls and cute Pokemon souvenirs in one stop.
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Last Chance This Week — Closes by May 17
Five major popups shut before Sunday. ATEEZ and Cookie Run close Wednesday May 14 — if you're going, don't wait. Star Wars, Wild Rift, and FEEV x Musinsa all close Saturday May 17. The Jamsil cluster (Star Wars + Wild Rift + Cookie Run) is all at the Lotte World complex — cover all three in one trip.
4. FEEV x Musinsa Pop That Bubble — CLOSES MAY 17
Korean lip-care brand FEEV teams up with Musinsa for a bubblegum-pink pop-up at Musinsa Beauty Space 1 in Seongsu. The 'POP THAT BUBBLE' space plays up FEEV's vibrant packaging in an Instagram-worthy setting, with exclusive collab editions not available online.
Open through May 17. Seongsu Station (Line 2) Exit 3, 8-minute walk.
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FEEV x Musinsa Pop That Bubble Pop-up
Korean lip-care brand FEEV teams up with online fashion giant Musinsa for the POP THAT BUBBLE pop-up at Musinsa Beauty Space 1 in Seongsu, running May 6 to 17. Try all six new bubble glosses, score pop-up-only freebies through pre-registration, and snap photos inside the playful bubble-themed set. It's a practical K-beauty stop for foreign travelers exploring Seongsu's cafes, sneaker stores, and concept-shop loop along Yeonmujang-gil.
서울 성동구 성수동2가 271-24
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5. Star Wars Day 2026 Jamsil — CLOSES MAY 17
Lotte World Tower's outdoor World Park has hosted a free Star Wars installation since May 1 — this Saturday is the final day. Life-size character displays, collectible photo zones, and limited merchandise. Free entry, outdoors.
Open through May 17. Jamsil Station (Line 2 or 8) Exit 1, right at Lotte World Tower.
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Star Wars Day 2026 Jamsil
Star Wars Day 2026 takes over Lotte World Tower's World Park in Jamsil from May 1-17, 2026. The free outdoor event packs collectible exhibits, a product showroom, themed Kiaf-style art zones, live performances, and 501st Legion parades — plus tie-ins for the May 27 release of The Mandalorian and Grogu. A Seoul-only Star Wars experience with the city's tallest tower as the backdrop, perfect for fans visiting Korea.
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6. Wild Rift: Kai'Sa's Pit Stop — CLOSES MAY 17
League of Legends: Wild Rift brings its first standalone Korean pop-up to Lotte World Mall. The Kai'Sa racing-pit-stop concept fills the space with champion-themed installations, merchandise, and exclusive in-game content codes for Wild Rift players.
Open through May 17. Jamsil Station Exit 1, inside Lotte World Mall.
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Wild Rift Pop-up: Kai'Sa's Pit Stop Jamsil
League of Legends: Wild Rift hosts its first standalone pop-up at Lotte World Mall in Jamsil from May 8 to 17, themed around champion Kai'Sa's racing pit stop. Visitors join the Pit Crew, complete missions across two floors of the Knotted store space, and finish the racing course for rewards. Easy combine with the Lotte World Tower observatory and aquarium for foreign gaming fans visiting Seoul.
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7. Cookie Run Cookie & More — CLOSES MAY 14 (Wednesday)
Devsisters' Cookie Run lands at Lotte World Mall as a pop-up bakery selling character-branded baked goods and limited merchandise. Wednesday is the final day — same building as Wild Rift and a short walk from Star Wars.
Open through Wednesday May 14. Jamsil Station Exit 1, Lotte World Mall.
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Cookie Run Cookie & More Pop-up Jamsil
Devsisters' global mobile-game hit Cookie Run lands at Lotte World Mall in Jamsil from May 2-14, 2026 with Cookie & More — a pop-up bakery selling exclusive cookies modeled after the game's characters. The B1 venue features themed packaging, photo zones, and limited merch you can't get anywhere else. Easy to combine with Lotte World amusement park, Lotte World Tower observation, and the Han River — a fun stop for fans and families visiting Seoul.
서울 송파구 올림픽로 300 (신천동, 롯데월드타워앤드롯데월드몰)
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8. ATEEZ x ANITEEZ — CLOSES MAY 14 (Wednesday)
K-pop group ATEEZ's character universe ANITEEZ has taken over Times Square mall's atrium in Yeongdeungpo. ATINY fans can shop exclusive character merchandise, photograph with life-size figures, and collect limited stamps. Wednesday is the last day.
Open through Wednesday May 14. Yeongdeungpo-gu Office Station (Line 5) Exit 6 or Yeongdeungpo Station (Line 1) Exit 7, Times Square mall.
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ATEEZ X ANITEEZ Pop-up Yeouido
K-pop boy group ATEEZ takes over the Times Square mall atrium in Yeongdeungpo with their ANITEEZ character pop-up from May 1 to May 14, 2026. ATINY fans worldwide can shop plushies, photo cards and limited goods featuring the band's animal alter-egos at Korea's largest one-stop shopping complex. Open daily 10:30 to 22:00 on the first floor, easily reached from the Yeouido tourist zone.
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New K-Beauty Openings This Week — Seongsu
Seongsu's Yeonmujang-gil gets two new beauty popups this week. TOCOBO opened Thursday, La Roche-Posay opens Friday — making this the best weekend to do a double-header beauty run in Seongsu.
9. TOCOBO 'IN MY SUN ERA' Pop-up — NEW (Opened May 14)
TOCOBO, the Korean indie skincare brand behind the viral Bio Watery Sun Cream and Glass Skin Serum, hosts its first-ever standalone offline pop-up in Seongsu. The 'IN MY SUN ERA' concept celebrates sun-care through a bright, summery space built around embracing sunshine freely — light-filled product trial zones, sun-themed photo spots, and exclusive event-only packaging.
Open May 14–31. Seongsu Station (Line 2) Exit 3, LECT Seongsu building, 7-minute walk.
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TOCOBO "IN MY SUN ERA" Popup
TOCOBO's first-ever standalone offline popup, "IN MY SUN ERA," celebrates the brand's iconic sun care line at LECT Seongsu. Experience the vegan K-beauty brand that sold over 6.69 million suncare products worldwide — including the cult-favorite Cotton Soft Sun Stick SPF50+ PA++++ — in an immersive sun-themed space. Free entry.
서울 성동구 연무장길 65 (LECT 성수 1층)
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10. La Roche-Posay UV Stadium — OPENS MAY 15
French dermatological brand La Roche-Posay stages its 'UV Stadium' at MM Seongsu, opening this Friday. The sports-stadium concept revolves around the Anthelios sun-protection line — game-style missions where completing the challenge earns a limited-edition kit. Every visitor receives a free experience kit; the 50th visitor each day wins a ₩500,000 product bundle.
Open May 15–25, 11 AM–8 PM (opening day May 15: 5 PM–8 PM only). Seongsu Station Exit 3, 6-minute walk.
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La Roche-Posay UV Stadium Popup
Experience La Roche-Posay's UV Stadium popup in Seongsu, a stadium-themed immersive space celebrating the Anthelios suncare line. Every visitor receives a free experience kit, and completing the game mission earns additional gifts. The 50th daily visitor wins a prize worth 500,000 KRW — free entry for all.
서울 성동구 연무장17길 3, 1층 (MM 성수)
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11. Saint Laurent Beauty Lovestore
YSL Beauty's Lovestore pop-up on Yeonmujang-gil is at the midpoint of its run, serving the brand's candy-coloured Lovestore collection in a confectionery-themed space. Pastel shelves, limited gifting packaging, and a strong visual concept — this is the pick for luxury beauty fans.
Open through May 24. Seongsu Station Exit 3, 5-minute walk along Yeonmujang-gil.
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Saint Laurent Beauty Lovestore Pop-up
YSL Beauty rolls out its sweet Lovestore collection with a candy-coded pop-up on Seongsu's Yeonmujang-gil from May 9 to 24. The French luxury house transforms a Seoul storefront into a pastel-pink shopping aisle where visitors fill mock carts with new lipsticks and fragrances. A photogenic stop for foreign travelers tracking K-beauty district happenings between cafe hopping in Seoul's design quarter.
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Fan Culture & Characters — Hongdae
Two character pop-ups running well into late May make Hongdae worth the detour.
12. Kinpachi-sensei x Animate Cafe Hongdae
Classic Japanese drama 3-Nen Z-Gumi Kinpachi-sensei gets a dedicated collab cafe at Animate Cafe inside AK Plaza Hongdae. Themed drinks and food, exclusive merchandise, and a nostalgic schoolroom aesthetic.
Open through June 3. Hongdae Station (Line 2) Exit 9, AK Plaza building.
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Kinpachi-sensei x Animate Cafe Pop-up Hongdae
Anime collab cafe "3-Nen Z-Gumi Kinpachi-sensei" lands at Animate Cafe inside AK Plaza Hongdae from May 1 to June 3, 2026. Expect themed drinks, exclusive original goods, and photo ops styled around the cult Japanese school drama anime adaptation. Located on the fifth floor of AK Plaza near Hongik University Station, it's an easy stop for travelers exploring Hongdae's youth culture and indie shopping scene.
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13. Bosongi Fluffy Fox Character Pop-up Hongdae
Bobosong's Dessert Lab has turned a three-floor Wausan-ro space into a fluffy fox character experience. Soft fox merchandise, character-themed desserts, and well-lit photo zones fill all three floors.
Open through May 24. Hongdae Station Exit 9, 5-minute walk up Wausan-ro.
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Bosongi Fluffy Fox Character Pop-up Hongdae
Bobosong's Dessert Lab opens a three-floor cafe-and-pop-up in Hongdae's Wausan-ro from May 1 through May 24, featuring the fluffy fox character Bosongi. The first floor cafe serves themed collab desserts and drinks, while the third-floor pop-up zone stocks Bobosong and Tarot character merchandise. A character-cafe combo built for fans of cute Korean character culture.
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Practical Tips
- Pokémon route: Ttukseom Station Exit 3 → Seoul Forest Secret Forest (noon) → Seongsu Station Exit 3 → 30th Party + Olive Young (afternoon). All Line 2. Budget 5–6 hours total.
- Jamsil cluster: Star Wars, Wild Rift, and Cookie Run are all at Lotte World Tower or Lotte World Mall. One trip covers all three. Jamsil Station (Line 2 or 8) Exit 1.
- Last-chance priority: ATEEZ and Cookie Run both close Wednesday May 14 — visit Monday or Tuesday to avoid the final-day rush.
- Pokémon goods tip: Tap the venue's NFC reader to browse and pay online before items sell out — popular plush and figures go within the first hour of opening each day.
- La Roche-Posay note: Opening day (May 15) opens at 5 PM only. From May 16, regular hours are 11 AM–8 PM.
- Free entry: All 13 popups on this list are free to enter.
New to Seoul? See our Seoul Travel FAQ for subway and T-money card tips.
