Seongsu Guide

Pokemon Secret Forest is the third event in Pokemon Megafesta 2026, hosted at Seoul Forest. Wander a mystical green forest where Pokemon hide among the trees and discover an outdoor pop-up Pokemon Store packed with original goods. Tied to the 2026 Seoul International Garden Expo, it's a magical outdoor experience open daily from May 1 through June 21.

Experience the best of Korean culture under one roof at the Kollab Korea pop-up in Seongsu. From K-Beauty and K-Food to K-Lifestyle goods and character items, this curated showcase is the ultimate one-stop destination for all things Korean.

Korean fashion giant Musinsa's sneaker vertical KICKS lands a summer-themed pop-up at HOTEL POCO Seongsu, May 26 to June 13, 2026. The space gathers seasonal silhouettes from multiple sneaker brands under one roof, letting visitors compare moods, materials, and styling side by side. Useful stop if you're building a Seoul streetwear capsule — most pieces tie to brands that ship internationally via Musinsa Global.

YSL Beauty rolls out its sweet Lovestore collection with a candy-coded pop-up on Seongsu's Yeonmujang-gil from May 9 to 24. The French luxury house transforms a Seoul storefront into a pastel-pink shopping aisle where visitors fill mock carts with new lipsticks and fragrances. A photogenic stop for foreign travelers tracking K-beauty district happenings between cafe hopping in Seoul's design quarter.

Local Korean BBQ specialist in Seongsu serving premium gopchang (beef intestines) and Korean BBQ in a casual neighborhood setting. Known to Seongsu regulars for quality cuts and reliable preparation.

Casual Korean bistro on Seongsu-il-ro serving multi-cuisine plates in a relaxed atmosphere. Part of the popular Munhwa Sikdang chain known for shareable plates and Korean comfort food.

Premium Korean beef and pork specialist in Seongsu serving two-horn Hanwoo and wine-aged pork belly. Large halls and private rooms accommodate groups of 100+ in a refined Korean grill setting.

Authentic Taiwanese bao restaurant in Seongsu serving Seoul Beef Bao, Chicken Katsu Bao, kimchi fries, and Dongpo pork rice. A casual fast-casual spot known for fluffy buns and bold fillings.

Seoul’s water-sports hub on the Han River — windsurfing, SUP, water-skiing in summer plus an outdoor swimming pool. The J-Bug culture complex and Seongsu cafe district are walking distance, making it a top May picnic stop.

Massive grassy lawns shaded by cherry trees, plus a deer park, fountains, and cycling paths. The Hill of Wind area is the prime picnic zone. Grab coffee from Seongsu's famous cafes on the way.

A Korean eyewear brand born in Berlin in 2015, Yun combines German engineering precision with Korean design sensibility. The Seongsu store offers the full try-on, purchase, and same-day lens fitting experience — walk in needing glasses, walk out wearing them.

The first physical showroom for 29CM, Korea's leading curated online fashion platform. This 340sqm, two-story space reinvents itself each season like a living magazine — blending art exhibitions, brand pop-ups, and specialty coffee in a single destination.

A refined men's select shop in Seongsu specializing in under-the-radar Korean designer brands. Entrance curates high-sensitivity domestic labels that you won't find in mainstream retail, presented in a clean, gallery-like interior that lets the clothing speak for itself.

The world's first offline flagship store for UVU, a London-based premium running apparel brand. Opened March 2026, it features an exclusive Seoul graphic collection blending London sensibility with Seoul energy, available nowhere else on Earth.