New Balance x Kian84 Running Pop-up Seongsu

Korean fashion brand Series teams up with Great Teacher Onizuka (GTO) for a limited-edition collaboration pop-up at RSG Seongsu. Discover apparel and accessories inspired by the legendary anime and manga, blending biker romance with Seoul's coolest streetwear. Open daily noon to 9pm in Seongsu's creative district.

EYANG is a Korean streetwear brand built on hardcore Y2K energy and underground youth culture. The Seongsu pop-up showcases bold daily looks, edgy graphics, and unique pieces that channel an urban, rebellious attitude. Drop in to find your own slice of Y2K-inspired style.

Musinsa, Korea's largest fashion platform, opens its long-awaited Megastore Seongsu — the country's biggest offline fashion department of its kind. The grand opening event spans floors of curated streetwear, contemporary, and lifestyle brands, alongside dedicated pop-up zones, photo spots, beauty corners, and limited drops. A landmark moment for Seoul's fashion scene.

Korean streetwear label I Hate Everything brings its tongue-in-cheek take on daily dressing to Seongsu's Yeonmujang-gil for a two-week pop-up. Built on a brand mantra of "keeping only what we love by sorting out what we hate," the line leans into bold logo tees, statement hoodies, washed denim, and accessories with cheeky slogan graphics. The Seongsu space mirrors that attitude with raw industrial finishes, oversized brand graphics, and rotating product drops. Stop in for the latest fits, on-site stylist tips, and limited capsule items only released during the pop-up window.