Seoul Popup Stores

Korean lip-cosmetics brand LIZDA opens a one-month color-play pop-up in Seongsu where visitors can find their personal lip color and discover their own lip mood. Test best-selling tints, take part in personal-color consultations, and enjoy AZIP collaboration perks. Open daily 10:00-20:00 from April 15 to May 17, 2026.

Legendary Japanese manga-creator collective CLAMP gets a five-theme retrospective at Omuseum on the 4th floor of AK PLAZA Hongdae from April 16 to July 19, 2026. CLAMP Exhibition Selection walks visitors through Color, Love, Adventure, Magic, Phrase, Imagination, and Dream rooms drawn from Cardcaptor Sakura, xxxHOLiC, and more. The Hongdae university-belt setting makes it a perfect anime-fan stop alongside cafés and shopping.

MAPPA x SMG bring the official Chainsaw Man pop-up store to AK PLAZA Hongdae from April 17 to May 19, 2026. Located on the 4th floor LIMITION space, the pop-up celebrates the hit anime with original merchandise, bonus reservation perks, and exclusive items featuring Denji, Power, and the Public Safety devil hunters. Reservations are required — a destination event for anime fans visiting Seoul's Hongdae youth district.

Korean home-appliance leader Coway showcases its premium sleep and wellness line BEREX at Lotte Department Store Main Branch's 8th-floor Coway zone, near Myeongdong, from April 14 to June 7, 2026. Foreign shoppers can try the R7 stretching motion bed, smart mattress and Pebble chair side-by-side and compare lifestyle picks. Mon–Thu 10:30–20:00, Fri–Sun 10:30–20:30.

Tansanmagnesium, a Korean street-fashion brand loved for sensorial design and YouTuber endorsements, hosts a six-week pop-up at A LAND Myeongdong from April 10 to May 25. Up to 30% off applies across beanies, hats, wide pants, and daily-look apparel. With long 10:00–23:00 hours and a Myeongdong-8-gil location near Myeongdong Station, it is one of the most accessible pop-ups for foreign tourists already shopping the area's main streets.

Korea's tallest observatory, Seoul Sky atop Lotte World Tower, transforms into a Star Wars galactic gateway from April 10 to June 28. Spread across floors 117 to 123, 'Above the Galaxy' lets visitors travel beyond Earth among themed installations and photo zones — a unique Seoul highlight for Star Wars fans combining a city panorama with the franchise's first Korean observation deck takeover.

Cocohealee curates an immersive K-beauty exhibition titled Mom's Drawer at B-the-B Downtown inside DDP Market in Euljiro, Seoul, running April 10 to June 10. The walk-through mixes media art, photo zones, and hands-on K-beauty rituals reframed through the lens of a Korean mother's vanity drawer. It's a quirky alternative to standard cosmetic stores for families, kids, and foreign travelers exploring the Dongdaemun shopping zone and the iconic DDP plaza.

Monster Energy celebrates the launch of its new Ultra Fantasy Ruby Red flavor with a special pop-up at Emart24 Trend Lab Seongsu. The zero-sugar energy drink features a bright pink grapefruit base with crisp citrus notes and lively carbonation, delivering a clean and refreshing finish without the heavy sweetness. Stop by Saturdays in Seongsu to taste the new flavor, snap photos at the bold red-themed installation, and pick up exclusive Monster merch while supplies last.

The first-ever pop-up at The Tool Lab's flagship 'Tool Lab Lounge in Seongsu' welcomes you to OWN YOUR BACKSTAGE — a collaboration between Paris-based global makeup artist Min Kim and Korea's No.1 premium makeup-tool brand The Tool Lab. Discover signature brushes, exclusive sets, and runway-inspired displays. Open daily 13:00-19:00 from April 17, 2026.

Dango-ne brings its viral handmade Japanese dango from Haengnidan-gil to Seongsu for a limited two-month pop-up. Famous for its uniquely chewy texture that goes far beyond frozen rice cakes, this pop-up showcases creative dango recipes and playful designs. Open daily 11:00-21:00 from April 10 to June 10, 2026.

New Balance teams up with Korean webtoon artist and marathon runner Kian84 for a special running-themed pop-up at the New Balance Seongsu flagship. Discover limited-edition apparel, sneakers, and gear inspired by Kian84's 'I Run to Live' philosophy. Open daily 11:00-20:00 from April 10, 2026 in the heart of Seongsu's fashion district.

World Barista Champion Paul Bassett opens a dedicated ice cream popup at Shinsegae Gangnam Sweet Park. Try the six most-requested bestselling flavors plus exclusive creations including a lavender ice cream back by popular demand and coffee ice cream made with the spring seasonal blend.