Seoul Popup Stores

Pokemon Secret Forest is the third event in Pokemon Megafesta 2026, hosted at Seoul Forest. Wander a mystical green forest where Pokemon hide among the trees and discover an outdoor pop-up Pokemon Store packed with original goods. Tied to the 2026 Seoul International Garden Expo, it's a magical outdoor experience open daily from May 1 through June 21.

Korea's first Tamon-kun (Which One Now?!) collaboration cafe lands at Poppublic inside IPark Mall Yongsan from May 1 to July 26. Anime fans can dive into themed drinks, photo zones, and exclusive goods inspired by the popular Japanese series, all on the 6th-floor Theme Park's Popcorn D Square. A near three-month run perfect for travelers visiting Yongsan Station's shopping complex.

Chukha — a Korean lifestyle brand themed around 'congratulating every everyday moment' — opens a nearly two-month pop-up store in Seongsu from May 1 to June 28. The party-goods and anniversary-living shop features cake-inspired interiors, gift items, and celebration decor with the slogan 'Congrats on your Everyday!' A sweet, photogenic stop for travelers seeking unique souvenirs in Seoul's design district.

American premium casual brand Jeep Kids opens a long-running pop-up at Lotte Department Store Yeongdeungpo from April 21 to September 1, 2026. Set on the 8th floor next to Bluedog, the booth offers casual styles inspired by adventure and freedom, plus vintage-mood prints and trendy graphics across a wide kids fashion lineup. A practical stop for families shopping in the Yeouido and Yeongdeungpo area.

Premium Japanese golf brand Honma sets up a limited-run pop-up at Lotte Department Store Jamsil from April 25 to May 17, 2026. Located on the 6th floor next to Descente Golf, the booth showcases the brand's flagship BeZEAL 4 driver and iron sets, plus on-site putting events and golf ball giveaways for visitors. A solid stop for golf enthusiasts traveling Seoul, easily combined with Lotte World Tower attractions.

Korean character artist Sugar Lane brings Wasabi Bear's first solo pop-up Merongdo is Love to Atypical Gallery in Yongsan from April 23 to May 20. The exhibition features 8 Wasabi Bear artworks plus 6 special dioramas exploring the bear's playful tongue-out love expression. A hidden character-art gem near Sookmyung Women's University, perfect for fans of Korean illustrative culture.

Korean Mexican-fusion eatery Sugar Skull lands at Lotte World Mall basement 1 in Jamsil from April 23 to May 17, 2026. Foreign visitors near Lotte Tower can sample the brand's signature bread tacos plus pop-up-only cup burritos and shake corn ribs. The bright Tex-Mex menu pairs well with a stop at SkyTower views or Seokchon Lake. Open daily 10:30 to 22:00 in front of unit 3355.

Thai viral character Butterbear hops over to Sinsa-dong's Carrieland for an extended six-week pop-up running from April 30 through June 15. Set on the first floor of Carrie Market on trendy Garosu-gil, the experience-driven space packs photo zones, exclusive Butterbear merch, and a character-meet schedule — a sweet stop for K-pop fans, families, and Bangkok-Seoul Butterbear hunters.

Japanese anime 'Today I Became a Deity' (Kyou Kara Kamisama) takes over Cafe Omake at Hyundai Department Store U-PLEX Sinchon B2 from April 24 to June 24. Order themed drinks and desserts featuring fox spirit Mikoto and friends, then collect collab merchandise during your visit. A relaxed two-month run perfect for anime fans staying in the Hongdae-Sinchon area.

Italian footwear brand Vibram FiveFingers, the original five-toed barefoot-style trainer, runs a pop-up at Lotte Department Store Main on the 2nd floor from April 30 to May 31, 2026. Try the minimalist running, training, and lifestyle silhouettes that mimic natural foot movement. Located in the heart of Myeongdong shopping, it's an easy stop for travelers curious about specialty fitness gear sold across Korea's department stores.

Korean bakery favorite New York Love Bagel opens its first Jamsil pop-up on the 5th floor of Lotte World Mall, in front of Olive Young, from April 26 to May 24. Expect classic NYC-style chewy bagels, cream-cheese schmear pairings, and limited pop-up flavors not sold elsewhere. It's a convenient sit-down bakery break for foreign travelers visiting Lotte World Tower, the SKY observatory, or the Seokchon Lake walking path next door.

Korea's beloved Teenieping animated franchise turns its Seongsu offline store into a Children's Day Happy Festa, running through May 30. The two-floor space is decked out with rainbow Teenieping characters, themed photo zones, and limited Children's Day exclusives spanning plush dolls, stickers, magic-girl wands, and snacks. Kids and fans of the show can pose with life-size Heart Teenieping displays, hunt for hidden surprise spots, and collect commemorative photo cards. With extended hours until 20:00 and family-friendly programming, it is one of the most exciting kid-led pop-ups in Seongsu this spring.