Seoul Popup Stores

Giant Brown and Sally meet cherry blossoms at Sofitel Seoul's 6th-floor Jardin d'Hiver garden along Seokchon Lake from April 1 to May 31. Travelers can photograph hotelier Brown amid blooming cherry blossoms, enjoy first-come giveaways, and shop limited LINE FRIENDS goods plus themed F&B in this springtime collaboration overlooking Jamsil's iconic lakeside.

NAIL TOCTOC brings its express nail-art concept to Hongdae from April 1 to May 17, 2026. Promising 5-star quality nail art in just 5 minutes at one-fifth the typical price, the pop-up showcases trendy designs, seasonal colors, and quick-service options for budget-conscious travelers. Located on Eoulmadang-ro, just steps from Hongdae's main shopping streets — a great low-commitment beauty experience between Hongik University Station and Sangsu.

Korean clean-beauty brand isoi runs a long-format pop-up at its Seongsu flagship from April 3 to May 31, 2026, spotlighting the trending blemish serum. Visitors solve scar-removal quizzes inspired by the kickflip-style "gyehoon" challenge for free trials and gifts. A relaxed K-beauty experience tucked along Yeonmujang-gil, just a short walk from Seoul Forest.

SNS-viral Korean dessert maker JJ Dessert sets up a butter-tteok pop-up on the 1st-floor Pop-up Street of Lotte Department Store Yeongdeungpo from April 1 to May 31, 2026. Foreign visitors can taste the chewy buttered rice cake getting buzz across Korean social media right beside Yeouido. Mon–Thu 10:30–20:00, Fri–Sun 10:30–20:30, near Yeongdeungpo Station.

Icelandic-style yogurt brand Lukt opens a long-running pop-up on Lotte World Mall's 5th floor in Jamsil, April 7 through June 30. The shop offers signature yogurts, granolas, crisp crackers, and trending protein shakes, plus pop-up-only premium milk and yogurt soft-serve made with raw milk from Jeju's St. Isidore Ranch — a refreshing dessert stop next to Lotte Tower attractions.

Hit Korean mobile-game IP Cookie Run dives into Lotte World Aquarium for an ocean-themed exhibition from March 27 to June 7. Cookies that escaped the oven team up with sea friends to hunt mystery treasure across photo zones and interactive installations. Family-friendly and easily combined with Lotte World Tower views — a cute IP collab tucked inside one of Seoul's largest aquariums in Jamsil.

Internationally acclaimed conceptual artist Max Siedentopf brings his solo show to Grand Central 3F (next to Seoul Station) from March 27 to August 30, 2026. Known for staged photography, video, sculpture, and installation, his works fuse exaggerated mise-en-scene with sharp timing and unexpected narrative twists that blur reality and imagination. Reservations required. A long-running Seoul exhibition perfect for travelers staying multiple days near Seoul Station.

Pharmacist-led wellness brand Preef launches its cardiovascular supplement Simhyeolbo with a hands-on pop-up at Sangsang Planet in Seongsu from April 3 to May 29, 2026. Built on a pharmacist education platform used by 6,000+ Korean pharmacists, the booth explains the panax notoginseng (samchilsam) formula and lets visitors test the experience flow. Useful for travelers curious about Korean K-wellness and supplement culture.

Korean niche fragrance brand Selvatico, which builds scents inspired by literature, opens a pop-up at LCDC Seoul in Seongsu from April 1 to May 31, 2026. Visitors can sample the full lineup, read the literary cues behind each scent, and find a fragrance tied to their own story. Good fit for travelers who treat perfume shopping as a quiet, narrative experience.

ISOI — the skincare brand behind Olive Young's #1 bestselling serum for 12 consecutive years — celebrates with an interactive popup featuring KickFlip idol Gyehun. Complete three-stage missions for lucky draw prizes. Tiered discounts: 10% off 1 item, 20% off 2, 30% off 3+. Free mint cotton candy for first 100 Naver pre-registered visitors on event days.

Celebrate the long-awaited Season 2 of My Dress-Up Darling at this themed collaboration cafe inside Aniplus Seoul Hapjeong. Enjoy character-inspired drinks like Marin's Choco Shake and Arisa's Coffee Float (6,500 KRW each), plus a daily-limited Black Burger with exclusive tapestry. Official collab merchandise includes acrylic stands, can badges, and mugs.

Beloved anime Yumeiro Patissiere comes to life at BOX cafe&space in AK Plaza Hongdae. Enjoy themed desserts, exclusive merchandise, and character-inspired interiors across two seasonal menus (recette 1 & 2).