Seoul Popup Stores

Pocai is a kiosk-style photocard gacha from inside Line Friends Square Myeongdong, running through September 18, 2026. Spin the random gacha to pull official K-pop idol photocards and rare album-extra mipongpoka — all 100% official. Combine the visit with Line Friends merch shopping in the same flagship and you've got a perfect K-pop fan stop in central Seoul, two minutes from Myeongdong Station Exit 6.

A 50-year collection of miniature ceramics by the late Chairman Lee Woo-bok, revealed at Insadong.

Discover NONIPIA products in the AVEKCHERI space in Itaewon.

Discover the Royal Library (Oegyujanggak) and its precious Uigwe manuscripts at the National Museum of Korea.

The Prima Art Center's inaugural exhibition featuring blue-chip modern and contemporary paintings.

A curated selection of masterpiece ceramics from The Prima collection in Insadong.

A Korean dessert brand embodying 'magpie', 'value', and 'together' in every creation.

Kachi Seoul is a Korean dessert brand whose name carries three beautiful meanings: 'magpie' (a bird of good fortune), 'value,' and 'together.' Visit their Seongsu spot to taste traditional Korean sweets reimagined with modern flair - a sweet cultural experience you can only find here.

K-pop fans, this one's for you! POCAI at K-POP Square Hongdae lets you pull official K-pop idol photocards and rare bonus cards from random gacha machines. Browse LINE FRIENDS goods and then try your luck at scoring your bias's photocard -- all 100% official.

A six-story cultural complex in the heart of Insadong featuring rotating pop-up shops, weekend flea markets, K-pop merchandise stores, and an atrium bazaar. Each floor offers a curated mix of trendy Korean brands, artisan crafts, and seasonal popup events that change regularly.