NDP Beauty Popup at LECT Seongsu

The first-ever pop-up at The Tool Lab's flagship 'Tool Lab Lounge in Seongsu' welcomes you to OWN YOUR BACKSTAGE — a collaboration between Paris-based global makeup artist Min Kim and Korea's No.1 premium makeup-tool brand The Tool Lab. Discover signature brushes, exclusive sets, and runway-inspired displays. Open daily 13:00-19:00 from April 17, 2026.

Experience the best of Korean culture under one roof at the Kollab Korea pop-up in Seongsu. From K-Beauty and K-Food to K-Lifestyle goods and character items, this curated showcase is the ultimate one-stop destination for all things Korean.

New Balance teams up with Korean webtoon artist and marathon runner Kian84 for a special running-themed pop-up at the New Balance Seongsu flagship. Discover limited-edition apparel, sneakers, and gear inspired by Kian84's 'I Run to Live' philosophy. Open daily 11:00-20:00 from April 10, 2026 in the heart of Seongsu's fashion district.

Pra Po Two Two stages a long-running pop-up in the heart of Seongsu, Seoul's converted-warehouse design district. The Korean contemporary label rotates seasonal capsules of apparel and lifestyle goods through November 2026 inside a Seongsu-i-ro storefront, giving foreign visitors a relaxed look at Seoul's emerging fashion scene without weekend pop-up crowds.