10 Must-Visit Pop-ups in Seongsu This Week (Apr 13–20)

Seongsu's popup scene is buzzing this week with a mix of K-beauty launches, Italian luxury, and immersive food experiences. Six popups close by Sunday April 20 — including Nespresso's two-story coffee playground and a nature-inspired fragrance brand at Musinsa Beauty Space — so time your visit wisely.

We've sorted the 10 best popup stores in Seongsu this week into three zones: Beauty & Fragrance, Fashion & Design, and Food & Coffee. Most are free entry and within walking distance of Seongsu Station (Line 2).

K-Beauty & Fragrance

Seongsu's Yeonmujang-gil corridor is packed with K-beauty popups this week. Two skincare heavyweights — Torriden and ISOI — are running long-term experience spaces, while a rising Korean fragrance brand and a curated K-beauty marketplace round out the beauty zone.

1. Leverbe Fragrance Popup — CLOSES APR 19

Korean fragrance brand Leverbe takes over Musinsa Beauty Space 1 for a 12-day popup featuring nature-inspired scents. This is your chance to discover a rising Korean perfumery brand before it goes mainstream. The popup runs a daily lucky draw at 3 PM for the first 100 visitors, a 1+1 product promotion on select items, and a complimentary hand cream for Musinsa channel subscribers.

Open through April 19. Located at Yeonmujang-gil 81, a 10-minute walk from Seongsu Station (Line 2) Exit 3.

2. ISOI Gyehun Project

ISOI — the brand behind Olive Young's #1 bestselling serum for 12 consecutive years — celebrates with an interactive popup featuring KickFlip idol Gyehun. Complete three-stage missions for a lucky draw. The real draw: tiered discounts (10% off 1 item, 20% off 2, 30% off 3+). First 100 Naver pre-registered visitors on event days get free mint cotton candy.

Open through May 31. Located at Yeonmujang 7-gil 12, right next to Olive Young N Seongsu — a 7-minute walk from Seongsu Station Exit 3.

3. Torriden Connect Seongsu

Skincare fans, this is a must. Torriden's immersive experience space lets you try their full product lineup hands-on, including the popular CORTIS line. Staff are friendly and speak English. Book in advance through Naver to receive an exclusive gift — walk-ins are welcome but reservation visitors get priority perks.

Pro tip: The 3rd floor has an interactive machine that recommends products based on a short conversation. Depending on your answers, you'll receive a free mini-sized product from different Torriden lines.

Open 11 AM–8 PM, through May 31. Located at Seongsui-ro 7ga-gil 17, an 8-minute walk from Seongsu Station Exit 4.

4. Kollab Korea Pop-up

The ultimate K-culture one-stop shop. From K-Beauty and K-Food to character goods and lifestyle items, Kollab Korea curates the best of Korean brands under one roof. Perfect for picking up souvenirs or discovering new Korean products you won't find at regular stores.

Open through July 9. Located at Yeonmujang 7-gil 16, right on Seongsu's main popup strip — 8 minutes from Seongsu Station Exit 3.

Fashion & Design

From Italian luxury craftsmanship to Korean streetwear and a triple collaboration that's breaking the internet, Seongsu's fashion popups this week deliver serious variety.

5. Benedetta Boroli: Sneakerina Seoul — CLOSES APR 18

Italian luxury meets Seongsu. Benedetta Boroli brings its signature Sneakerina — a hybrid shoe blending ballet flat elegance with sneaker comfort, handcrafted in Italy from premium nappa leather using the traditional "sacchetto" technique. This is the brand's first independent store in Asia. A Lavazza coffee corner lets you sip authentic Italian espresso while browsing the collection.

Open through April 18. Located at Sangwon 1-gil 11, a 12-minute walk from Seongsu Station Exit 3 or 5 minutes from Seoul Forest Station Exit 4.

6. VERUTUM Seongsu Popup

Street fashion brand VERUTUM opens a limited popup showcasing their signature streetwear headwear and accessories. Lucky draws and exclusive purchase gifts are available throughout the run. If you're into caps, bucket hats, and statement headwear with edge, this is your stop.

Open through April 23. Located at Yeonmujang-gil 73, 1F — a 9-minute walk from Seongsu Station Exit 3.

7. Gentle Monster x Disney x F1 Circuit Collection

The most Instagrammable popup in Seoul right now. Gentle Monster's HAUS NOWHERE flagship has been taken over by a spectacular triple collaboration with Disney and Formula 1. The ground floor features a monumental Mickey Mouse sculpture in a full racing suit alongside a real-scale F1 car display. The 2026 Circuit Collection offers 8 sunglasses styles with wing-shaped frames inspired by racing cars. Even if you're not buying, the immersive art installations alone are worth the visit.

Open 11 AM–9 PM, through June. Located at Ttukseom-ro 433 — a 15-minute walk from Seoul Forest Station Exit 3. Free entry.

Food & Coffee Experiences

Seongsu's food popup scene is stacked this week. A global coffee brand, an iconic ice cream collaboration, and Korea's most creative convenience store dessert concept — all within walking distance.

8. Nespresso Vertuo House — CLOSES APR 20

Nespresso transforms a Seongsu warehouse into a two-story sensory coffee playground themed "Make an Ordinary Day Richer with Double Espresso." The first floor features three theatrical rooms: an ASMR coffee sound room, a personalized taste test with instant photo prints, and a secret media art room. Upstairs, three complimentary specialty drinks await — including a popcorn-cream espresso that's become the popup's viral hit.

Important: This is your last week. The popup closes Sunday April 20. Weekday mornings (11 AM–1 PM) have the shortest lines.

Open through April 20. Located along Yeonmujang-gil — 10 minutes from Seongsu Station Exit 3. Free entry.

9. Ben & Jerry's x Glounique

Ben & Jerry's teams up with trendy Seongsu cafe Glounique near Seoul Forest for a limited collaboration. Try exclusive flavors alongside classics like Chocolate Chip Cookie Dough and Chunky Monkey in a stylish, photogenic setting. The newly launched Strawberry Cheesecake flavor is a popup exclusive worth trying.

Open through April 27. Located at Seoul Forest 2-gil 16-12 — a 5-minute walk from Seoul Forest Station Exit 3.

10. CU Seongsu Dessert Park

Korean convenience store CU's 120-square-meter dessert-focused concept store is a sweet tooth paradise. The curated zone brings together viral hits: Yonsei Milk cream buns, Dubai-style pastries, Bakehouse 405 items, and fresh-fruit sandwiches. The highlight is the DIY experience zone with an oven-type air fryer, whipped cream dispenser, and toppings — follow recipe guides to create your own customized desserts.

Open through May 12. Located at Yeonmujang 3-gil 21 — 8 minutes from Seongsu Station Exit 3.

Practical Tips

• Start with LAST CHANCE spots. Benedetta Boroli closes Friday April 18, Leverbe closes Saturday April 19, and Nespresso closes Sunday April 20. Plan your visit before these disappear.
• Beauty route: ISOI (Yeonmujang 7-gil) → Kollab Korea (Yeonmujang 7-gil) → Leverbe (Yeonmujang-gil) → Torriden Connect. All within 15 minutes walking distance.
• Getting there: Seongsu Station (Line 2) Exit 3 drops you into the popup district. Seoul Forest Station (Bundang Line) Exit 3–4 is better for the southern spots (Gentle Monster, Ben & Jerry's).
• Free entry: Every popup on this list is free to enter. Budget for shopping and food, not admission.
• Book ahead for Torriden. Walk-ins are fine, but Naver pre-reservation gets you an exclusive gift.

For more on getting around Seoul, check out our Seoul Subway Guide.