9 Must-Visit Seoul Pop-up Stores This Week (July 2026)

Seoul is buzzing with exciting popup experiences this week! From interactive K-beauty playgrounds to exclusive designer fashion drops and immersive anime collaboration cafes, there's something for every traveler. Many of these events run for a very limited time, so plan your itinerary carefully to hit the best spots in Seongsu, Hongdae, Gangnam, and Yeouido.

We've organized the top 9 must-visit Seoul popup stores this week by theme, complete with locations, dates, and visiting tips to make your trip planning effortless.

K-Beauty & Cosmetics Popups

Experience the latest in Korean skincare and cosmetics with interactive games, free product samples, and exclusive deals at these trendy beauty popups.

1. Beauty Marble Pop-up Store

Step into a giant beauty board game at The Hyundai Seoul! The 'Beauty Marble' popup offers a fun dice game where every roll wins you skincare rewards. Complete stamp missions, unlock golden keys for premium cosmetics, and enjoy hands-on beauty experiences in a colorful, interactive space.

• Dates: July 2 – July 15, 2026
• Location: The Hyundai Seoul B1 (Yeouido)
• Subway: Yeouido Station (Line 5/9), direct underground connection to B2
• Tip: Arrive early on weekdays to beat the crowd and get more chances to roll the dice!

2. teo and the Pop-up Store

Vegan beauty brand 'teo and the' is hosting a special popup store at The Hyundai Seoul's curated beauty space, B Clean. Visitors can try out their latest clean cosmetics line, receive personalized skin consultation, and enjoy limited 1+1 and 3+2 product promotions along with exclusive gift events.

• Dates: July 9 – July 15, 2026
• Location: The Hyundai Seoul B2, B Clean Zone (Yeouido)
• Subway: Yeouido Station (Line 5/9)
• Tip: This popup is perfect to pair with the Beauty Marble popup on the B1 floor for a complete K-beauty shopping spree.

3. Dewytree x Kumdori (Hongdae & Seongsu)

Korean skincare brand Dewytree is hosting a delightful collaboration popup featuring Kumdori, the adorable mascot from the 1993 Daejeon Expo. The popup runs in two locations—Hongdae this weekend and Seongsu next weekend. Discover hydrating summer skincare routines, take cute photos with retro character zones, and purchase limited-edition collaboration goods.

• Hongdae Dates: July 11 – July 12, 2026 (next to Olive Young Hongdae Airport Railroad exit)
• Seongsu Dates: July 18 – July 19, 2026 (Seongsu AK Valley)
• Tip: Entrance is completely free, and they are giving away summer skincare trial kits to visitors who follow their social media!

Fashion & Tech Highlights

Discover curated Korean designer fashion and high-end mechanical keyboards in Gangnam, Yeouido, and Yongsan.

4. Koominsung (KOOMINSUNG) Cheongdam Pop-up

Founded by designer Koo Min-sung, former co-director of the popular minimal brand MNGU, KOOMINSUNG represents the peak of modern Korean menswear. This exclusive weekend popup showcases their latest collection, known for sharp tailoring, elegant clean lines, and functional details.

• Dates: July 11 – July 12, 2026
• Location: 79-8 Cheongdam-dong, Gangnam-gu
• Subway: Apgujeongrodeo Station (Suin-Bundang Line), Exit 2 (10-minute walk)
• Tip: Ideal for fashion-forward travelers looking to purchase unique, high-quality Korean designer pieces not available overseas.

5. Keyboard Tour (Keyduck Tour) at Times Square

Calling all mechanical keyboard lovers! The massive 'Keyduck Tour' exhibition is returning to Yeongdeungpo Times Square. Try out over 250 unique keyboards from 16 top-tier mechanical keyboard brands, participate in keyboard DIY workshops, and grab exclusive in-store discounts.

• Dates: July 13 – July 26, 2026
• Location: Yeongdeungpo Times Square B1, New Wave zone (in front of Olive Young)
• Subway: Yeongdeungpo Station (Line 1), direct connection to Times Square
• Tip: If you are a writer, programmer, or gamer, this is a rare chance to feel the typing feedback of premium switches before buying.

6. Funkeys Keyboard Experience Center Pop-up

For a deep dive into custom mechanical keyboards, Funkeys is hosting a highly specialized one-day experience popup in Yongsan. Explore premium custom layouts, rare switches, and artistic keycaps, and get expert building tips.

• Dates: July 11, 2026 (10:00 AM – 5:00 PM)
• Location: 2F, 164 Wonhyo-ro, Yongsan-gu
• Subway: Namyoung Station (Line 1) or Hyochang Park Station (Line 6/Gyeongui-Jungang)
• Tip: Since this is a one-day-only event, check the schedule early and combine it with a tour of Yongsan's electronic markets.

Anime & Entertainment Pop-ups

Immerse yourself in popular movies and manga with themed setups, photo booths, and limited-edition merchandise.

7. A Shop for Killers Season 2 Pop-up Store

Disney+ returns with the blockbuster K-drama 'A Shop for Killers' Season 2! The 'Murder Help' shopping mall has re-opened in Gangnam for fans to experience the thrilling action. Complete mission zones, decode lock boxes, see screen-used props, and take epic photos in the highly detailed safe house replicas.

• Dates: July 10 – August 8, 2026
• Location: 816-1 Yeoksam-dong, Gangnam-gu
• Subway: Gangnam Station (Line 2 / Shinbundang Line), Exit 11 or 12 (3-minute walk)
• Tip: Pre-reservations are highly recommended on Weverse or official platforms, but limited walk-ins are available daily with waiting registration.

8. Tashiro, You're... x Toonique Collab Cafe

The beloved BL manga series 'Tashiro, You're...' is coming to Hongdae with a themed collaboration cafe! Toonique Cafe will serve custom food and drinks inspired by the characters, sell exclusive stationery and acrylic goods, and host a custom photo booth with themed frames.

• Dates: July 15 – August 8, 2026
• Location: 2F, Cafe Toonique Universe, Mapo-gu
• Subway: Hongik University Station (Line 2 / Airport Railroad), Exit 9 (6-minute walk)
• Tip: Each order from the collaboration menu comes with random character coasters and collectible cards.

Practical Tips for Popup Hunting in Seoul

• Utilize Subway Transportation: Traffic in Seoul's hotspot districts (especially Gangnam and Seongsu) can be extremely congested. The subway is fast, cheap, and drops you within walking distance of all locations.
• Prepare KakaoTalk / Local Numbers: Some walk-in popups use queueing systems like Catch Table or KakaoTalk. Having a local SIM card with a Korean phone number makes registering much easier.
• Pair Nearby Locations: Group your visits by neighborhood. For example, combine Beauty Marble and teo and the in Yeouido, or Dewytree and Tashiro in Hongdae to save travel time.

For transit tips, check out our Seoul Subway Guide and bookmark your favorites!