Nespresso's immersive two-story popup transforms a Seongsu warehouse into a sensory coffee playground themed 'Make an Ordinary Day Richer with Double Espresso.' This is Nespresso's first large-scale standalone outdoor popup in Korea, making it a landmark event for coffee lovers visiting Seoul.
The first floor 'Warm Space' features three theatrical rooms designed to engage all your senses. The journey begins in a lavender-toned bathroom zone where ASMR coffee extraction sounds create a meditative atmosphere alongside mesmerizing coffee visual projections. Next, a cozy home-cafe room offers a personalized taste test that matches you with your ideal Nespresso capsule, complete with instant photo printing as a keepsake. The experience culminates in a secret room where handwritten messages from visitors are transformed into dynamic media art installations on the walls.
Upstairs at the Double Espresso Bar on the second floor, visitors enjoy three complimentary specialty drinks crafted exclusively for this popup. The standout creations include a popcorn-cream espresso that blends buttery popcorn flavors with rich double espresso, and a popping-candy orange coffee that literally crackles on your tongue. All tastings are completely free — no purchase required.
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Ask a localLocated near Seongsu Station Exit 3 on Yeonmujang-gil, the popup is visible almost immediately upon exiting the station. Reserve via Naver Booking for guaranteed entry, though walk-ins are accepted when capacity allows. The surrounding Yeonmujang-gil area is Seoul's most concentrated popup corridor, so plan to explore neighboring popups while you're in the area.
Seongsu Station (Line 2) Exit 3, 2-minute walk along Yeonmujang-gil
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