A premium select shop in Seongsu operated by Ecru fashion company, specializing in hard-to-find Japanese brands like Human Made by NIGO alongside vintage objets and accessories. A must-visit destination for fashion enthusiasts seeking Japanese-inspired casual style in Seoul.
Velvet Trunk is one of Seongsu's most distinctive fashion destinations, offering a carefully curated selection of Japanese brands that are nearly impossible to find elsewhere in Korea. Operated by Ecru, a respected name in Seoul's fashion import scene, this ground-floor boutique on Yeonmujang-gil brings a piece of Tokyo's streetwear and casual fashion culture right into the heart of Seoul's trendiest neighborhood.
The shop's primary draw is its exclusive access to coveted Japanese labels, most notably Human Made, the brand created by legendary producer and designer NIGO, known for his founding of A Bathing Ape and his current role as creative director at Kenzo. For fans of NIGO's playful, Americana-meets-Japanese-craft aesthetic, Velvet Trunk provides a rare opportunity to browse and purchase Human Made pieces without traveling to Japan or navigating complicated international shipping. The store regularly stocks seasonal drops and limited releases that sell out quickly at their Japanese retail locations.
Beyond Human Made, Velvet Trunk curates an eclectic mix of Japanese and Korean indie brands that share a common thread of quality craftsmanship, unique design philosophy, and understated cool. The selection rotates frequently, rewarding repeat visitors with fresh discoveries each time. Vintage objets d'art, accessories, and lifestyle goods are interspersed throughout the clothing racks, giving the space the feel of a carefully assembled personal collection rather than a conventional retail store.
