Seongsu Shopping

A Korean eyewear brand born in Berlin in 2015, Yun combines German engineering precision with Korean design sensibility. The Seongsu store offers the full try-on, purchase, and same-day lens fitting experience — walk in needing glasses, walk out wearing them.

The first physical showroom for 29CM, Korea's leading curated online fashion platform. This 340sqm, two-story space reinvents itself each season like a living magazine — blending art exhibitions, brand pop-ups, and specialty coffee in a single destination.

A refined men's select shop in Seongsu specializing in under-the-radar Korean designer brands. Entrance curates high-sensitivity domestic labels that you won't find in mainstream retail, presented in a clean, gallery-like interior that lets the clothing speak for itself.

The world's first offline flagship store for UVU, a London-based premium running apparel brand. Opened March 2026, it features an exclusive Seoul graphic collection blending London sensibility with Seoul energy, available nowhere else on Earth.

A beloved Korean casual fashion brand known for quality basics and clean aesthetics. Satur House Seongsu draws a constant stream of international visitors with its minimalist t-shirts, seasonal collections, and regular flea markets in the basement-level flagship space.

An eclectic select shop in Seongsu red brick village area blending vintage and contemporary fashion with pirate-themed branding. Known for its hip atmosphere and curated mix of accessories, clothing, and unique fashion items under the motto: Shop freely, like a successful pirate.

Korean vegan bag brand MARHEN.J's flagship store in Seongsu, specializing in eco-friendly, sustainable fashion accessories. Known for the Rico bag series and stylish canvas totes, this is a must-visit for eco-conscious travelers seeking ethical Korean fashion.

A zero-waste lifestyle shop in Seongsu offering 200+ eco-friendly products, upcycling workshops where you can make keyrings from plastic bottle caps, and a refill station for household products. Handmade upcycled items make perfect sustainable souvenirs.

Specializing in affordable 80s-90s vintage eyewear with custom gold-stamped cases, Oraedoen Sup (Old Forest) is a charming niche shop also carrying vintage clothing and cellulose hairpins.

A two-floor select shop in Seongsu with menswear on the first floor and womenswear on the second. Known among fashion insiders for its in-house brand Youth and carefully curated emerging designer labels with a minimal, clean aesthetic.

Korean minimalist bag brand Stand Oil's two-floor flagship experience in Seongsu. More than just a store — featuring photo booths, a seasonal café, and rotating themed concepts that change every season. A must-visit for Korean fashion-conscious travelers.

TIRTIR's first flagship store in Seongsu, the TikTok-viral K-beauty brand famous for its Mask Fit Red Cushion. Spanning 2 floors with 5 interactive experience zones under the 'SHADE VALLEY' concept, located in the same building as Dior Seongsu.