Tamburins' third standalone flagship store in Seongsu, featuring an open-air garden concept called 'Viewer in the Garden' with striking sculptures and a raw exposed building skeleton. Known for the BLACKPINK Jennie collaboration perfume and iconic Shell Perfume Hand cream.
Tamburins Seongsu Flagship is the third standalone location for this cult Korean beauty brand, following successful stores in Sinsa and Samcheong-dong. But this Seongsu outpost is arguably the most architecturally ambitious of them all. Built around the concept of 'Viewer in the Garden,' the store occupies a building that has been deliberately stripped back to its bare skeleton — only the structural frame remains, creating a raw, open-air atmosphere that blurs the line between indoor retail space and outdoor sculpture garden.
The architectural approach is nothing short of breathtaking. Where walls once stood, there is now open air. The original building skeleton is fully exposed, and throughout this frame, large-scale artistic sculptures are placed at intervals, creating a gallery-like experience that draws visitors deeper into the space. Natural light floods in from every angle, plants grow through the structure, and the overall effect is a living, breathing garden that happens to sell some of the most coveted beauty products in Korea.
Frequently Asked Questions
Have a question about Tamburins Seongsu Flagship?
Wondering about Tamburins Seongsu Flagship? A Korean local will look into it for you — how to get there, what to order, whether it's worth it. Free on WhatsApp.
Tamburins has earned a devoted global following for its distinctive product aesthetic and fragrance expertise. The brand's signature Shell Perfume Hand cream — a hand cream encased in a sculptural shell-shaped container — has become one of the most recognizable K-beauty products in the world. At the Seongsu flagship, you can explore the full range of Tamburins products: artisanal perfumes, lip balms, scented candles, body care, and the complete hand cream collection.
For K-pop fans, one of the biggest draws is the BLACKPINK Jennie collaboration perfume collection. Jennie has been a brand ambassador for Tamburins, and her limited-edition fragrance releases consistently sell out. The Seongsu store often stocks exclusive items and limited releases that are not available online or at smaller retail locations.
The location is perfect for a combined visit with other Seongsu luxury flagships. Tamburins Seongsu sits directly across from Dior Seongsu on Yeonmujang 5-gil, making it effortless to visit both in a single trip. TIRTIR's flagship is in the same building as Dior, creating a three-store luxury beauty corridor within steps of each other.
As one of Seongsu's most Instagrammable locations, the store attracts a steady stream of visitors who come as much for the photographs as for the products. The sculptures, the open-air garden architecture, and the carefully curated product displays all create compelling visual moments at every turn. Even if you are not in the market for premium beauty products, the architectural experience alone justifies a visit.
Tamburins Seongsu is located on Yeonmujang 5-gil, easily reachable from Seongsu Station (Line 2) Exit 3 in about a six-minute walk. Products range from moderately priced lip balms and hand creams to premium perfumes, making it accessible for souvenir shopping at various price points. Plan for about 30 to 45 minutes to explore the space, photograph the sculptures, and test the fragrance collection.
Highlights
✦'Viewer in the Garden' concept — a building stripped to its skeleton creating an open-air sculpture garden
✦BLACKPINK Jennie collaboration perfume collection and exclusive limited-edition releases
✦Iconic Shell Perfume Hand cream — one of the most recognizable K-beauty products worldwide
✦One of Seongsu's most Instagrammable locations with striking sculptures at every turn
✦Directly across from Dior Seongsu — perfect for a combined luxury beauty visit
✦Full range of artisanal perfumes, lip balms, candles, and body care to explore
Visitor Tips
Visit during golden hour (late afternoon) for the most stunning photos — the open-air structure catches beautiful natural light
Located directly across from Dior Seongsu and next to TIRTIR — plan to visit all three in one trip
The Shell Perfume Hand cream makes a perfect souvenir gift at a reasonable price point compared to the perfumes
Check the store's Instagram before visiting for limited-edition or seasonal product releases
Come on weekdays to avoid crowds — this is one of the most photographed spots in Seongsu
How to Get There
🚇
Seongsu Station (Seoul Metro Line 2) Exit 3, then walk about 6 minutes along Yeonmujang 5-gil. The store is directly across the street from Dior Seongsu — look for the distinctive open-air skeleton building with sculptures.
Best For
K-pop fans seeking BLACKPINK Jennie collaboration productsInstagram and photography enthusiasts looking for architectural photo spotsFragrance lovers exploring Korean artisanal perfumeryTourists wanting unique K-beauty souvenirs like Shell Perfume Hand cream
