Point of View

Point of View is one of Seongsu's most beloved and iconic shopping destinations, a three-floor paradise dedicated entirely to design stationery, creative tools, and artistic accessories. Located on the trendy Yeonmujang-gil street in the heart of Seoul's Seongsu-dong, this shop has earned a reputation as one of the neighborhood's most Instagrammed non-food locations, drawing stationery enthusiasts, design lovers, and curious tourists from around the world.

The moment you step inside, you'll notice that Point of View is not your typical stationery store. The interior is designed with the care and precision of an art gallery, with each product thoughtfully displayed on minimalist shelving and clean wooden tables. The lighting is warm yet focused, encouraging visitors to slow down, pick up items, and truly experience what each product has to offer. Every floor has its own distinct personality and product focus, making the journey through the building feel like a curated exhibition rather than a shopping trip.

The first floor welcomes you with an impressive collection of writing instruments — from everyday ballpoint pens to premium fountain pens sourced from Japan, Germany, and Italy. You'll find brands like LAMY, Pilot, Pentel, and Tombow alongside lesser-known artisan pen makers. The selection of inks is equally remarkable, with dozens of colors available for fountain pen enthusiasts. The second floor expands into notebooks, journals, planners, and paper goods. Whether you prefer dot-grid Leuchtturm1917 notebooks, handmade Korean hanji paper journals, or quirky illustrated memo pads, you'll find something that speaks to your personal style. The third floor is dedicated to art supplies and creative tools — watercolor sets, brush pens, washi tape collections, stamp kits, and unique desk accessories that double as decorative pieces.