
Newnew Lab is a creative concept store in Seongsu featuring indie Korean brands, art objects, and lifestyle items that are hard to find elsewhere. The space acts as a launchpad for up-and-coming Korean designers, making it a great spot to discover fresh talent before they become mainstream. Expect unexpected collaborations, limited goods, and a welcoming community vibe that invites conversation with the knowledgeable staff.
Loading comments…
Heading to Newnew Lab? Find someone to go with — share plans and tips with travelers near you. Free on WhatsApp.
Find travel buddiesSeongsu Station (Line 2) Exit 3/4, 5-10 min walk toward Yeonmujang-gil.



Seoul's biggest popup week of late May 2026 — Disney's House of Toy Story opens in Seongsu, SEVENTEEN MINITEEN drops its first solo flagship, Nice Ghost Club x Cowboy Bebop lands May 26, plus 7 last-chance picks closing May 31.
Seoul's best popup stores May 11–18, 2026 — Pokémon Mega Festa across Seongsu & Seoul Forest (with updated entry method), two new K-beauty launches, and 5 last-chance picks closing this week.
Hongdae becomes anime city this week — Chainsaw Man, CLAMP, Haikyu!! and 7 other anime collab cafes plus BABYMONSTER's K-pop pop-up, Fuggler at Sangsangmadang and a viral fox character pop-up. 15 free Hongdae pop-ups for May 4–11, 2026.