How do I get to Newnew Lab?

Newnew Lab is located at 89 Yeonmujang-gil, Seongdong-gu, Seoul. You can reach it by subway or bus. Check Google Maps for the best route from your location.

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Newnew Lab

Address89 Yeonmujang-gil, Seongdong-gu, Seoul

Price$$

Typeboutique

Highlights

✦Launchpad for up-and-coming Korean designers
✦Indie brands and art objects

Frequently Asked Questions

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✦

Hard-to-find limited goods

✦Welcoming community atmosphere

✦Discover talent before mainstream

Visitor Tips

Visit weekdays for calmer shopping

Ask staff about exclusives

Card payment mostly — bring credit card

Combine with Seongsu cafes

Check Instagram for new arrivals

How to Get There

🚇

Seongsu Station (Line 2) Exit 3/4, 5-10 min walk toward Yeonmujang-gil.

Best For

Fashion enthusiastsSeoul shoppersInstagramGift huntersIndie design fans

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Photos

Newnew Lab Seongsu store interior with eyewear and accessories

Newnew Lab Seongsu multi-level fashion accessories store

Open in Google Maps

Read our guides

10 Must-Visit Pop-ups in Seongsu This Week (Apr 6–12)

K-beauty collabs, streetwear drops, and a luxury jewelry lab — your complete guide to Seongsu's hottest pop-ups this week.

12 Must-Visit Pop-ups in Seoul This Week (Mar 30 – Apr 5)

Four anime collab cafes, an immersive soju museum, and BTS ARIRANG — your neighborhood-by-neighborhood guide to Seoul's hottest pop-ups this week.

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