
Newnew Lab is a creative concept store in Seongsu featuring indie Korean brands, art objects, and lifestyle items that are hard to find elsewhere. The space acts as a launchpad for up-and-coming Korean designers, making it a great spot to discover fresh talent before they become mainstream. Expect unexpected collaborations, limited goods, and a welcoming community vibe that invites conversation with the knowledgeable staff.
Loading comments…
Heading to Newnew Lab? Find someone to go with — share plans and tips with travelers near you. Free on WhatsApp.
Find travel buddiesSeongsu Station (Line 2) Exit 3/4, 5-10 min walk toward Yeonmujang-gil.



Discover 9 hot pop-up stores in Seoul this week — K-beauty, mechanical keyboards, fashion, and character collaborations in Seongsu, Hongdae, Gangnam, and Yeouido.
Seoul's biggest popup week of late May 2026 — Disney's House of Toy Story opens in Seongsu, SEVENTEEN MINITEEN drops its first solo flagship, Nice Ghost Club x Cowboy Bebop lands May 26, plus 7 last-chance picks closing May 31.
Seoul's best popup stores May 11–18, 2026 — Pokémon Mega Festa across Seongsu & Seoul Forest (with updated entry method), two new K-beauty launches, and 5 last-chance picks closing this week.