
The Adidas Originals Flagship in Seongsu is one of the brands most distinctive global stores, housed in a striking building that reflects the neighborhoods industrial heritage. The store offers the full Originals collection alongside exclusive Seoul-only releases and customization services where you can personalize your sneakers. For sneakerheads visiting Seoul, this is a pilgrimage site — the combination of exclusive Korean releases, the iconic Seongsu setting, and the chance to create one-of-a-kind customized kicks makes this one of the best Adidas experiences anywhere in the world.
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Find travel buddiesSeongsu Station (Line 2) Exit 3 or 4, walk 5-10 minutes toward Yeonmujang-gil, Seoungsus main shopping and cafe street.



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