Who Buys This? Character Stationery Pop-up Seongsu

HIRONO, the dreamy melancholic art-toy character by Lang Lang under Pop Mart, makes its Seoul stop with a lifestyle-themed pop-up at Musinsa Megastore Seongsu. The space invites visitors into HIRONO's emotional inner world, expanding from blind-box figures into homeware, stationery, apparel, and city-exclusive items only available during the Seoul leg.

Ditto (Metamon) takes over a playground in Seongsu for the official Pokemon-themed pop-up. Enter a pink, squishy world where Ditto has mysteriously copied everything from slides to stuffed toys, and shop limited Ditto-only merchandise. Part of Pokemon Megafesta 2026, the event runs daily 10am to 9pm from May 1 through June 21.

Pokemon Secret Forest is the third event in Pokemon Megafesta 2026, hosted at Seoul Forest. Wander a mystical green forest where Pokemon hide among the trees and discover an outdoor pop-up Pokemon Store packed with original goods. Tied to the 2026 Seoul International Garden Expo, it's a magical outdoor experience open daily from May 1 through June 21.

Celebrate three decades of Pokemon with the official 30th Anniversary Party pop-up in Seongsu. "I choose you!" Step into a colorful party world filled with Pikachu, classic starters, and exclusive 30th anniversary merchandise. Photo zones, themed snacks, and limited goods make it a must-visit for Pokemon fans of every generation. Open daily 10am to 10pm through May.