Pokemon Secret Forest at Seoul Forest

Part of Pokémon Mega Festa 2026, Metamon Playground transforms a Seongsu side street into a purple wonderland packed with giant Ditto sculptures, photo zones and a record-shop-themed indoor store. Entry is free via an on-site QR queue, and the venue includes limited 30th-anniversary goods, a Pokémon TCG area on the second floor, and a takeaway Ditto Cafe.

Ditto (Metamon) takes over a playground in Seongsu for the official Pokemon-themed pop-up. Enter a pink, squishy world where Ditto has mysteriously copied everything from slides to stuffed toys, and shop limited Ditto-only merchandise. Part of Pokemon Megafesta 2026, the event runs daily 10am to 9pm from May 1 through June 21.

The first-ever pop-up at The Tool Lab's flagship 'Tool Lab Lounge in Seongsu' welcomes you to OWN YOUR BACKSTAGE — a collaboration between Paris-based global makeup artist Min Kim and Korea's No.1 premium makeup-tool brand The Tool Lab. Discover signature brushes, exclusive sets, and runway-inspired displays. Open daily 13:00-19:00 from April 17, 2026.

New Balance teams up with Korean webtoon artist and marathon runner Kian84 for a special running-themed pop-up at the New Balance Seongsu flagship. Discover limited-edition apparel, sneakers, and gear inspired by Kian84's 'I Run to Live' philosophy. Open daily 11:00-20:00 from April 10, 2026 in the heart of Seongsu's fashion district.