
This popup ended on May 10, 2026.
See what's on now in seongsu →HIRONO is one of Pop Mart's most emotionally resonant character lines — a melancholic, dreamy boy created by Chinese artist Lang Lang who has captured a global cult following. The Seoul pop-up at Musinsa Megastore Seongsu builds an immersive narrative world around HIRONO, expanding the IP beyond figures into a full lifestyle collection: home goods, stationery, apparel, decor, and city-exclusive Seoul edition items. A must-visit for art-toy collectors and fans of designer character culture.
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Find travel buddiesInside Musinsa Store Seongsu area, Seongsu Station Exit 3, 5 min walk.





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