Where's Wally? Special Exhibition

HIRONO, the dreamy melancholic art-toy character by Lang Lang under Pop Mart, makes its Seoul stop with a lifestyle-themed pop-up at Musinsa Megastore Seongsu. The space invites visitors into HIRONO's emotional inner world, expanding from blind-box figures into homeware, stationery, apparel, and city-exclusive items only available during the Seoul leg.

The viral Korean character brand 'Who Buys This?' (이걸 누가사) lands in Seongsu with a quirky three-week pop-up at the LINE Friends Square area. Step into a 'suspicious little shop' filled with intentionally weird merch, stationery, and characters that you'll somehow want to buy anyway. Open daily 12:00-20:00 from April 16 to May 6, 2026.

A birthday-party-themed flagship pop-up at Trend Pot by Olive Young N Seongsu, celebrating Pokémon's 30th anniversary as part of Pokémon Mega Festa 2026. The space is filled with cake, ribbon and balloon photo zones, a coloring corner, and exclusive 'Birthday Party Edition' merchandise — including the highly limited 'Pikapika! Pikachu' commemorative plush.

Part of Pokémon Mega Festa 2026, Metamon Playground transforms a Seongsu side street into a purple wonderland packed with giant Ditto sculptures, photo zones and a record-shop-themed indoor store. Entry is free via an on-site QR queue, and the venue includes limited 30th-anniversary goods, a Pokémon TCG area on the second floor, and a takeaway Ditto Cafe.