House of Toy Story Pop-up Seongsu

TOCOBO's first-ever standalone offline popup, "IN MY SUN ERA," celebrates the brand's iconic sun care line at LECT Seongsu. Experience the vegan K-beauty brand that sold over 6.69 million suncare products worldwide — including the cult-favorite Cotton Soft Sun Stick SPF50+ PA++++ — in an immersive sun-themed space. Free entry.

Experience La Roche-Posay's UV Stadium popup in Seongsu, a stadium-themed immersive space celebrating the Anthelios suncare line. Every visitor receives a free experience kit, and completing the game mission earns additional gifts. The 50th daily visitor wins a prize worth 500,000 KRW — free entry for all.

A birthday-party-themed flagship pop-up at Trend Pot by Olive Young N Seongsu, celebrating Pokémon's 30th anniversary as part of Pokémon Mega Festa 2026. The space is filled with cake, ribbon and balloon photo zones, a coloring corner, and exclusive 'Birthday Party Edition' merchandise — including the highly limited 'Pikapika! Pikachu' commemorative plush.

Part of Pokémon Mega Festa 2026, Metamon Playground transforms a Seongsu side street into a purple wonderland packed with giant Ditto sculptures, photo zones and a record-shop-themed indoor store. Entry is free via an on-site QR queue, and the venue includes limited 30th-anniversary goods, a Pokémon TCG area on the second floor, and a takeaway Ditto Cafe.