TOCOBO "IN MY SUN ERA" Popup

TOCOBO is a Korean vegan skincare brand founded on the philosophy of following your intuition — creating clean, effective formulas that celebrate inner beauty and skin confidence. The brand skyrocketed to global fame with its suncare line, selling over 6.69 million sun protection products between 2022 and 2025 — roughly one unit every 15 seconds. Today TOCOBO distributes across 26 countries through 60+ retail channels, including Boots and Superdrug in the UK, and around 2,000 offline locations in Japan alone including LOFT, PLAZA, and Matsumoto Kiyoshi. For the popup IN MY SUN ERA, TOCOBO transforms the first floor of LECT Seongsu — one of Seoul's most iconic popup buildings on Yeonmujang-gil — into an immersive sun-care experience space. The theme celebrates the freedom of enjoying the sun with confidence, reflecting the brand's belief that great skincare empowers you to live boldly. Visitors can explore and test the full suncare range, including the bestselling Cotton Soft Sun Stick SPF50+ PA++++ formulated with cotton extract for a matte no-white-cast finish, and the Bio Watery Sunscreen, a lightweight watery formula perfect for sensitive skin. This is TOCOBO's first-ever standalone offline popup in Korea, making it a milestone moment for fans of the brand. The event is completely free to enter, and visitors are likely to find exclusive popup-only sets or limited-edition packaging. LECT Seongsu is surrounded by Seongsu's thriving cultural scene — coffee roasters, vintage shops, gallery spaces, and other brand popups — making it easy to plan a full day of exploration around the visit. Whether you are a longtime TOCOBO fan, a K-beauty enthusiast, or just discovering Korean skincare, this popup is a must-see during late May 2026.