Saint Laurent Beauty Lovestore Pop-up

Korean fashion brand Series teams up with Great Teacher Onizuka (GTO) for a limited-edition collaboration pop-up at RSG Seongsu. Discover apparel and accessories inspired by the legendary anime and manga, blending biker romance with Seoul's coolest streetwear. Open daily noon to 9pm in Seongsu's creative district.

Korean beauty brand Mude debuts its new Angel Hug Glaze line at a heart-warming Seongsu pop-up. Themed Angel Hug Delivery, the space wraps you in soft, 36.5-degree warmth with playful packaging, lip glaze tints, and gentle interactive setups designed for K-beauty fans seeking the latest must-have lip products.

Musinsa, Korea's largest fashion platform, opens its long-awaited Megastore Seongsu — the country's biggest offline fashion department of its kind. The grand opening event spans floors of curated streetwear, contemporary, and lifestyle brands, alongside dedicated pop-up zones, photo spots, beauty corners, and limited drops. A landmark moment for Seoul's fashion scene.

UNCHILD, a new Korean streetwear label rooted in youth culture and graphic design, marks its official debut with a Seongsu pop-up store. Step inside the immersive space to discover the brand's first collection, exclusive launch pieces, and a full lineup of branded merchandise that captures UNCHILD's rebellious-yet-playful identity.