
LUVUM is a rising Korean K-beauty brand built around marine-derived PDRN technology, sourced from Ulleungdo deep sea water. The Seongsu pop-up showcases the brand's signature cooling serum and gel mask in an immersive ice-themed installation, where visitors can test products on skin and feel the rapid soothing effect for themselves. With the heart of Seongsu's beauty district as backdrop, this pop-up gives international visitors a hands-on look at one of the season's buzziest skincare launches.
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Wondering about LUVUM PDRN Pop-up? A Korean local will look into it for you — how to get there, what to order, whether it's worth it. Free on WhatsApp.
Ask a localSeongsu Station Exit 3, 6 min walk; near Musinsa Beauty Space 1.





Pokémon Mega Festa launches May 1 with three Seongsu pop-ups, Musinsa S1 wraps grand opening, Stray Kids SKZOO, New Balance × Kian84, K-beauty drops & last-call closes. 15 free pop-ups for Apr 28 – May 4, 2026.
Experience the heart of Korean culture in Insadong. From centuries-old tea houses to vibrant modern art spaces.
K-beauty collabs, streetwear drops, and a luxury jewelry lab — your complete guide to Seongsu's hottest pop-ups this week.