
This popup ended on May 3, 2026.
See what's on now in seongsu →LUVUM is a rising Korean K-beauty brand built around marine-derived PDRN technology, sourced from Ulleungdo deep sea water. The Seongsu pop-up showcases the brand's signature cooling serum and gel mask in an immersive ice-themed installation, where visitors can test products on skin and feel the rapid soothing effect for themselves. With the heart of Seongsu's beauty district as backdrop, this pop-up gives international visitors a hands-on look at one of the season's buzziest skincare launches.
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Find travel buddiesSeongsu Station Exit 3, 6 min walk; near Musinsa Beauty Space 1.





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