Letter From Moon Pop-up

Korean beauty brand Mude debuts its new Angel Hug Glaze line at a heart-warming Seongsu pop-up. Themed Angel Hug Delivery, the space wraps you in soft, 36.5-degree warmth with playful packaging, lip glaze tints, and gentle interactive setups designed for K-beauty fans seeking the latest must-have lip products.

Korean streetwear label I Hate Everything brings its tongue-in-cheek take on daily dressing to Seongsu's Yeonmujang-gil for a two-week pop-up. Built on a brand mantra of "keeping only what we love by sorting out what we hate," the line leans into bold logo tees, statement hoodies, washed denim, and accessories with cheeky slogan graphics. The Seongsu space mirrors that attitude with raw industrial finishes, oversized brand graphics, and rotating product drops. Stop in for the latest fits, on-site stylist tips, and limited capsule items only released during the pop-up window.

The first-ever pop-up at The Tool Lab's flagship 'Tool Lab Lounge in Seongsu' welcomes you to OWN YOUR BACKSTAGE — a collaboration between Paris-based global makeup artist Min Kim and Korea's No.1 premium makeup-tool brand The Tool Lab. Discover signature brushes, exclusive sets, and runway-inspired displays. Open daily 13:00-19:00 from April 17, 2026.

A birthday-party-themed flagship pop-up at Trend Pot by Olive Young N Seongsu, celebrating Pokémon's 30th anniversary as part of Pokémon Mega Festa 2026. The space is filled with cake, ribbon and balloon photo zones, a coloring corner, and exclusive 'Birthday Party Edition' merchandise — including the highly limited 'Pikapika! Pikachu' commemorative plush.