How do I get to La Roche-Posay UV Stadium Popup?

La Roche-Posay UV Stadium Popup is located at 서울 성동구 연무장17길 3, 1층 (MM 성수). You can reach it by subway or bus. Check Google Maps for the best route from your location.

Yes, entry is completely free. All visitors receive a complimentary experience kit upon entry.

How can I win the daily 500,000 KRW prize?

The 50th visitor each day wins a gift worth 500,000 KRW. Arrive early for the best chance!

What is the Anthelios UV protection experience like?

The UV Stadium features interactive game missions where you learn about Anthelios suncare products through fun stadium-themed activities. Complete all missions to receive bonus gift rewards.

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La Roche-Posay UV Stadium Popup

Name: La Roche-Posay UV Stadium Popup
Start: 2026-05-15T00:00:00.000Z
End: 2026-05-25T23:59:59.000Z
Location: 서울 성동구 연무장17길 3, 1층 (MM 성수)

PeriodMay 15, 2026 - May 25, 2026

Address서울 성동구 연무장17길 3, 1층 (MM 성수)

Price$

Frequently Asked Questions

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Every visitor who completes the game missions receives a complimentary La Roche-Posay experience kit — making this one of the most rewarding free popups in Seoul this May. Visitors who complete additional game challenges earn extra gifts on top of the standard kit. And for the lucky 50th visitor each day, there is a grand prize worth 500,000 KRW — a curated selection of La Roche-Posay products worth splashing out for.

Seongsu has become Seoul's undisputed pop-up capital, drawing visitors from across Asia and beyond for its concentration of brand experiences, cafes, and creative spaces. The MM Seongsu building, just a short walk from Seongdong Station, is one of the area's premier popup venues, having hosted a string of high-profile brand events. La Roche-Posay previously staged its celebrated 50th anniversary popup here, making this UV Stadium event a natural continuation of the brand's relationship with Seoul's most trend-forward district.

For foreign visitors, the UV Stadium popup is a fantastic no-cost addition to any Seongsu itinerary — combine it with the neighborhood's famous cafes, vintage shops, and other popups all within walking distance. The experience is entirely free to enter, with generous gifts available, making it an exceptional value for beauty lovers visiting Seoul.

Highlights

✦Free gift kit for every visitor upon entry
✦Interactive game missions with bonus gifts for completion
✦Daily 500,000 KRW grand prize for the 50th visitor
✦Stadium-themed immersive Anthelios suncare experience
✦French dermatological beauty brand — La Roche-Posay
✦Free entry for everyone

Visitor Tips

Visit on weekday mornings (Tue–Thu) to avoid crowds and maximize time at each mission station

Complete all game missions to get the full bonus gift reward

Arrive as early as possible if you want to be the lucky 50th visitor and win the 500,000 KRW daily prize

The opening night on May 15 runs shorter hours (5–8 PM only), so plan accordingly

6-minute walk from Seongdong Station Exit 3 — no on-site parking available

How to Get There

🚇

6-minute walk from Seongdong Station (Seoul Subway Line 2) Exit 3. Address: 1F, 3 Yeonmujang 17-gil, Seongdong-gu, Seoul (MM Seongsu building). No on-site parking — use nearby public parking or take public transit.

Best For

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Hours

Sun11:00 - 20:00

Mon11:00 - 20:00

Tue11:00 - 20:00

Wed11:00 - 20:00

Thu11:00 - 20:00

Fri17:00 - 20:00

Sat11:00 - 20:00

Home

Seongsu

Popup Stores

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La Roche-Posay UV Stadium Popup

Frequently Asked Questions

Comments

Heading to La Roche-Posay UV Stadium Popup?

Highlights

Visitor Tips

How to Get There

Best For

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