Gachi Seoul Korean Dessert Pop-up

Dango-ne brings its viral handmade Japanese dango from Haengnidan-gil to Seongsu for a limited two-month pop-up. Famous for its uniquely chewy texture that goes far beyond frozen rice cakes, this pop-up showcases creative dango recipes and playful designs. Open daily 11:00-21:00 from April 10 to June 10, 2026.

Monster Energy celebrates the launch of its new Ultra Fantasy Ruby Red flavor with a special pop-up at Emart24 Trend Lab Seongsu. The zero-sugar energy drink features a bright pink grapefruit base with crisp citrus notes and lively carbonation, delivering a clean and refreshing finish without the heavy sweetness. Stop by Saturdays in Seongsu to taste the new flavor, snap photos at the bold red-themed installation, and pick up exclusive Monster merch while supplies last.

TOCOBO's first-ever standalone offline popup, "IN MY SUN ERA," celebrates the brand's iconic sun care line at LECT Seongsu. Experience the vegan K-beauty brand that sold over 6.69 million suncare products worldwide — including the cult-favorite Cotton Soft Sun Stick SPF50+ PA++++ — in an immersive sun-themed space. Free entry.

Experience La Roche-Posay's UV Stadium popup in Seongsu, a stadium-themed immersive space celebrating the Anthelios suncare line. Every visitor receives a free experience kit, and completing the game mission earns additional gifts. The 50th daily visitor wins a prize worth 500,000 KRW — free entry for all.