CU x HyperShell Runner's Base Camp Pop-up

Gear up at the CU x HyperShell Runners Base Camp Pop-up in Gangnam, where Koreas beloved convenience store brand CU teams up with innovative running tech brand HyperShell for a unique pop-up experience blending convenience culture with athletic lifestyle. The space features product showcases from HyperShells latest running gear collection, interactive fitness challenges, and CU-branded refreshments tailored for runners and fitness enthusiasts. Try on HyperShells lightweight performance wear, participate in running-themed games for prizes, and refuel with CUs popular protein snacks and energy drinks. This crossover captures the growing running culture in Seoul, where convenience stores have become essential refueling stations for the citys millions of joggers.