5th Korea Makgeolli Expo

Immerse yourself in Korean traditional culture at the 5th Korea Makgeolli Expo, the countrys largest celebration of makgeolli — Koreas beloved traditional rice wine that has experienced a remarkable renaissance in recent years. Held at the COEX convention center in Gangnam, this expo brings together dozens of craft makgeolli breweries from across Korea, offering visitors the rare opportunity to taste regional varieties that are normally impossible to find outside their home provinces. From the sweet, milky makgeolli of Gyeonggi-do to the fruity sparkling variations from Jeju Island, each booth tells a story of local terroir and centuries-old brewing traditions reimagined for modern palates. Beyond tasting, the expo features brewing workshops, food pairing demonstrations, and cultural performances that illuminate the rich history of Koreas oldest alcoholic beverage. For international tourists, this is arguably the best way to understand and appreciate makgeolli culture in a single visit.