Gangnam Guide

This is a pop-up store where the 2026 Seoul Bar & Spirit Show will be held at GANGNAM.

Atticus Desert Cowboy Collection Pop-up is a pop-up store held at GANGNAM.

Zero Concept Store Pop-up is a pop-up store held at GANGNAM.

Designer brand KOOMINSUNG, founded by the former co-director of MNGU, hosts a weekend pop-up in Cheongdam, Gangnam. Discover their latest menswear collection featuring sophisticated tailoring, minimal silhouettes, and functional details.

Samwon Garden is a legendary Korean BBQ restaurant operating since 1976, featured in the Michelin Guide Seoul. Famous for its premium Hanwoo beef galbi grilled over charcoal, the restaurant offers a stunning traditional Korean garden setting with modern interiors.

A hidden gem in Gangnam. This peaceful urban stream is lined with cherry trees, and during the Lantern Festival, thousands of lanterns create a magical corridor of light with fireworks and concerts.

Home to Seoul's most iconic 3D LED billboard in the heart of Gangnam, this plaza is where HUNTR/X's new single Golden is dramatically revealed in KPop Demon Hunters. The massive wraparound screen creates a jaw-dropping three-dimensional illusion and draws thousands of visitors every day.

A 1,200-year-old Seon Buddhist temple facing COEX in the heart of Gangnam, famous for its 23m-tall Maitreya Buddha statue. During Buddha’s Birthday (May 23-25, 2026) the entire compound is lit by thousands of lotus lanterns — a stunning night scene.

Han River park beneath the Jamsil Bridge, with Lotte World Tower towering above. Has riverside lawns for picnics, a yacht marina, ferry pier, biking trails and direct walking access to Seokchon Lake — a perfect May twilight spot.

Apgujeong Rodeo Street is Seoul's premier luxury fashion district, home to over 100 designer boutiques, flagship stores, and trendy multi-brand shops. Named after Beverly Hills' Rodeo Drive, this L-shaped 422-meter street attracts fashion enthusiasts with luxury brands, indie designers, and vibrant nightlife.