Yookssam Naengmyeon

Yookssam Naengmyeon (육쌈냉면) is a unique Korean franchise pairing charcoal-grilled marinated beef with cold buckwheat noodles in one meal, founded in 2006. With 100+ locations, the concept is based on the traditional Korean philosophy of balancing warm and cold foods. The name '육쌈' means 'meat-wrap' — you wrap the chewy cold noodles in warm grilled beef. For under ₩11,000, you get both charcoal-grilled bulgogi AND a bowl of naengmyeon — two iconic Korean dishes in one meal, making it one of Korea's best value dining experiences. Every meal includes a complimentary warm beef broth. Choose between Mul-Naengmyeon (cold broth noodles) or Bibim-Naengmyeon (spicy mixed noodles), both paired with charcoal bulgogi (₩9,500-11,000). In winter, the menu switches to Kalguksu (knife-cut noodle soup) + bulgogi. The company manufactures its own noodles and sauces. Excellent introduction to naengmyeon for first-time visitors. Locations in Sinchon/Hongdae, Myeongdong, Jongno areas.