Inside Seoul

Tous les Jours

Tous les Jours (뚜레쥬르, French for 'every day') is Korea's second-largest bakery chain with 1,300-1,500 stores, launched in 1997 by CJ Foodville (CJ Group). Positioned as slightly more premium than Paris Baguette, it emphasizes natural fermentation and artisan-style baking. Must-try: Cream Cheese Bread (₩2,800-3,500), Cloud Bread (ultra-soft pillowy texture, ₩2,500-3,000), Fermented Butter Croissant (₩3,000-3,800), and Korean-fusion Injeolmi Rice Cake (₩3,500-4,500). Also has 300+ international stores (US 90+, Vietnam 100+). The same Korean self-service tray system as Paris Baguette. Cake designs are especially elegant, popular for Korean celebrations. Frequent K-drama and character collaborations. Clean, welcoming interiors with no verbal ordering needed.

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