Paris Baguette

Paris Baguette (파리바게뜨) is Korea's dominant bakery chain with approximately 3,400+ stores — the largest bakery franchise in the country by far. Founded in 1988 by SPC Group, it has expanded to 400+ international locations including the US (170+), France, China, and Southeast Asia. The experience is uniquely Korean: a self-service tray-and-tongs system where you walk around picking items. Must-try items include Cream Bread (크림빵, ₩2,000-2,500), Soboro Bread (소보로빵, crunchy-topped sweet bread, ₩2,000-2,500), Garlic Baguette (₩4,500-5,500), and seasonal Strawberry Cake (₩25,000-35,000). Korean bakery bread is distinctly softer and sweeter than Western equivalents. Stores serve decent coffee and rotate seasonal limited editions. For tourists, it's everywhere, affordable, grab-and-go friendly, and offers a window into everyday Korean food culture.