Paris Baguette
Paris Baguette (파리바게뜨) is Korea's dominant bakery chain with approximately 3,400+ stores — the largest bakery franchise in the country by far. Founded in 1988 by SPC Group, it has expanded to 400+ international locations including the US (170+), France, China, and Southeast Asia.
Price Range
₩2,000–6,000 for bread and pastries
Menu Guide
4 items
Nearest Locations for Tourists
3 spots
How to Order
Pick up a tray and tongs at the entrance, select your items from the shelves, then pay at the counter. Cakes and drinks can be ordered at the counter. Paris Baguette is everywhere in Seoul — you will likely pass one every few blocks. Perfect for a quick breakfast, snack, or picking up a cake as a gift.
Paris Baguette (파리바게뜨) is Korea's dominant bakery chain with approximately 3,400+ stores — the largest bakery franchise in the country by far.
Founded in 1988 by SPC Group, it has expanded to 400+ international locations including the US (170+), France, China, and Southeast Asia.
The experience is uniquely Korean: a self-service tray-and-tongs system where you walk around picking items.
Must-try items include Cream Bread (크림빵, ₩2,000-2,500), Soboro Bread (소보로빵, crunchy-topped sweet bread, ₩2,000-2,500), Garlic Baguette (₩4,500-5,500), and seasonal Strawberry Cake (₩25,000-35,000).
Korean bakery bread is distinctly softer and sweeter than Western equivalents.
Stores serve decent coffee and rotate seasonal limited editions.
For tourists, it's everywhere, affordable, grab-and-go friendly, and offers a window into everyday Korean food culture.
Nearest Locations for Tourists
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