Sulbing
Sulbing (설빙, meaning 'Snow Ice') is Korea's iconic bingsu (shaved ice dessert) chain, founded in 2013 in Busan. It revolutionized traditional bingsu by using finely shaved milk-ice that creates a snow-like, melt-in-your-mouth texture with generous premium toppings.
Price Range
₩9,000–16,000 per bingsu (serves 1-2 people)
Menu Guide
4 items
Nearest Locations for Tourists
3 spots
How to Order
Order at the counter, find a seat, and your bingsu will be brought to your table. Portions are large enough to share between two people. The Injeolmi Sulbing is the must-try signature — it's uniquely Korean. Summer is peak season and popular locations may have queues. Best enjoyed as an afternoon dessert.
Sulbing (설빙, meaning 'Snow Ice') is Korea's iconic bingsu (shaved ice dessert) chain, founded in 2013 in Busan.
It revolutionized traditional bingsu by using finely shaved milk-ice that creates a snow-like, melt-in-your-mouth texture with generous premium toppings.
With 350-450 stores in Korea and 50+ international locations.
The must-try signature is Injeolmi Bingsu (인절미 설빙, ₩14,000-16,000) — shaved milk ice with roasted soybean powder, chewy rice cakes, condensed milk, and almonds.
This combination exists nowhere else in the world.
Mango Cheese (₩16,000-18,000) and seasonal Strawberry (₩16,000-18,000) are equally spectacular.
Most portions are large enough to share between 2-3 people (₩5,000-7,000 per person).
The visual presentation is stunning and Instagram-worthy.
Year-round dessert experience with seasonal varieties: melon, peach, chestnut.
Comfortable café interiors make great resting spots during sightseeing.
Bingsu is the definitive Korean summer dessert — an absolute must-try.
Nearest Locations for Tourists
Similar Chains
Yookssam Naengmyeon
Yookssam Naengmyeon (육쌈냉면) is a unique Korean franchise pairing charcoal-grilled marinated beef with cold buckwheat noodles in one meal, founded in 2006. With 100+ locations, the concept is based on the traditional Korean philosophy of balancing warm and cold foods.
Tosokchon Samgyetang
Tosokchon Samgyetang (토속촌삼계탕) is Seoul's most legendary ginseng chicken soup restaurant, established in 1983 and operating at the same hanok (traditional Korean house) location near Gyeongbokgung Palace for over 40 years.
Bonjuk
Bonjuk (본죽) is Korea's No. 1 rice porridge (juk) chain with approximately 1,600+ locations, founded in 2002. Endorsed by Korean superstar actor Gong Yoo. Bonjuk transformed traditional Korean juk from a humble home-cooked dish into a mainstream fast-casual meal with premium ingredients.
Baskin-Robbins Korea
Baskin-Robbins Korea (배스킨라빈스 코리아) is the most localized version of the brand worldwide, with 1,700+ stores operated by SPC Group since 1985. It's not just ice cream — it's a Korean cultural institution.
Paris Baguette
Paris Baguette (파리바게뜨) is Korea's dominant bakery chain with approximately 3,400+ stores — the largest bakery franchise in the country by far. Founded in 1988 by SPC Group, it has expanded to 400+ international locations including the US (170+), France, China, and Southeast Asia.
Tous les Jours
Tous les Jours (뚜레쥬르, French for 'every day') is Korea's second-largest bakery chain with 1,300-1,500 stores, launched in 1997 by CJ Foodville (CJ Group). Positioned as slightly more premium than Paris Baguette, it emphasizes natural fermentation and artisan-style baking.
Comments
Loading comments…