Puradak Chicken

Puradak Chicken (푸라닭) is Korea's premium fried chicken chain, founded in 2002 and repositioned around 2017 as an upscale brand with sleek matte black packaging that has become iconic on Korean social media and K-drama product placements. With approximately 1,100-1,200 stores nationwide, Puradak represents the elevated side of Korean chicken culture. The must-try flagship item is the Black Label Garlic Soy Chicken (블랙라벨 간장치킨, ~₩21,000) — crispy fried chicken glazed in a rich, sweet garlic soy sauce that is distinctly different from Western fried chicken. Other popular choices include the Gochu Basasak (spicy chili-crunch chicken) and Pure Cream Chicken (creamy white garlic sauce). Primarily delivery-focused with many dine-in locations available, ordering is straightforward via Baemin or Coupang Eats apps with picture menus accessible to non-Korean speakers. Many tourists discover Puradak through K-dramas where the recognizable black boxes appear prominently. A whole chicken (serves 2-3) costs around ₩20,000-22,000.