Paik's Coffee

Paik's Coffee (빽다방, officially Paik Dabang) was founded in 2006 by Baek Jong-won — South Korea's most famous celebrity chef, Netflix's Culinary Class Wars star, and the entrepreneur behind Saemaeul Sikdang. The name playfully combines his surname 'Baek' with 'dabang,' the Korean word for traditional 1970s-80s tea houses. With approximately 1,500+ locations nationwide, the concept embodies Baek's philosophy: high-quality drinks at prices ordinary working people can afford. The legendary ₩1,500 Americano is consistently cited as one of Korea's best value propositions. Distinctly Korean flavors include Dalgona Latte (₩3,000, Korean sugar candy coffee), Sweet Potato Latte (₩3,000), and the Ice Cream Ssak-ssak Latte (₩2,500). For tourists, Paik's Coffee offers a unique intersection of Korean celebrity culture and everyday affordability. Many pair a visit with a meal at Saemaeul Sikdang for a full 'Baek Jong-won experience.' Part of Theborn Korea (KOSPI-listed since 2024). Found in busy commercial districts and near transit stations.