Mom's Touch

Mom's Touch (맘스터치) is Korea's #1 burger franchise by store count with approximately 1,490 locations — surpassing even McDonald's in Korea. Founded in 1997, it created a uniquely Korean fast food concept combining American-style burgers with Korean fried chicken expertise. The legendary Thigh Burger (싸이버거, ₩5,200) uses a whole boneless chicken thigh — marinated and fried fresh to order — instead of a minced or frozen patty. This results in an extraordinarily crispy, juicy chicken burger with no equivalent abroad; over 390 million have been sold. Korean university students call it the 'Correct Burger' (정답 버거). A full set with Cajun seasoned fries and cola costs just ₩7,600 (~$5.50 USD), making it one of the best value meals in Seoul. Everything is cooked after ordering, arriving hot and crispy. The Myeongdong flagship (3 floors, opened June 2024) was designed specifically for international tourists experiencing 'K-Burgers.' Other tourist-friendly locations include DDP (Dongdaemun Design Plaza), Gangnam Station, and near Hongdae. Also serves whole fried chicken and boneless chicken with Korean flavors like soy garlic and yangnyeom. Expanding internationally to Japan, Thailand, and Mongolia.