Inside Seoul

Mom's Touch

Mom's Touch (맘스터치) is Korea's #1 burger franchise by store count with approximately 1,490 locations — surpassing even McDonald's in Korea. Founded in 1997, it created a uniquely Korean fast food concept combining American-style burgers with Korean fried chicken expertise.

Price Range

₩5,000–9,000 per person

Menu Guide

4 items

Nearest Locations for Tourists

3 spots

How to Order

Order at the counter using the picture menu or kiosk. Combo sets (burger + drink + side) are the best value. Say "set" after your burger name. You can ask for extra sauce packets for free.

Mom's Touch (맘스터치) is Korea's #1 burger franchise by store count with approximately 1,490 locations — surpassing even McDonald's in Korea.

Founded in 1997, it created a uniquely Korean fast food concept combining American-style burgers with Korean fried chicken expertise.

The legendary Thigh Burger (싸이버거, ₩5,200) uses a whole boneless chicken thigh — marinated and fried fresh to order — instead of a minced or frozen patty.

This results in an extraordinarily crispy, juicy chicken burger with no equivalent abroad; over 390 million have been sold.

Korean university students call it the 'Correct Burger' (정답 버거).

A full set with Cajun seasoned fries and cola costs just ₩7,600 (~$5.50 USD), making it one of the best value meals in Seoul.

Everything is cooked after ordering, arriving hot and crispy.

The Myeongdong flagship (3 floors, opened June 2024) was designed specifically for international tourists experiencing 'K-Burgers.' Other tourist-friendly locations include DDP (Dongdaemun Design Plaza), Gangnam Station, and near Hongdae.

Also serves whole fried chicken and boneless chicken with Korean flavors like soy garlic and yangnyeom.

Expanding internationally to Japan, Thailand, and Mongolia.

Nearest Locations for Tourists

Hongdae Branch

서울특별시 마포구 와우산로 29길 12

Hongik University Station (Line 2, Exit 9)

Sinchon Branch

서울특별시 서대문구 연세로 11

Sinchon Station (Line 2, Exit 3)

Gangnam Branch

서울특별시 강남구 강남대로 396

Gangnam Station (Line 2, Exit 11)

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