MEGA Coffee

MEGA MGC Coffee (메가커피) is Korea's largest coffee chain by store count with over 4,000 locations — surpassing even Starbucks Korea since December 2023. Founded in 2015, it pioneered the 'mega-size, low-price' coffee revolution that has reshaped Korea's café landscape. The most striking feature for tourists: a 590ml iced Americano for just ₩1,500 (~$1.10 USD) — approximately double the volume of a Starbucks tall at one-third the price. The bright yellow and black branding is impossible to miss on any Korean street. Other popular items include Mega Latte (₩2,500), Cookie Cream Latte (₩3,500), and seasonal fruit smoothies. Most stores use self-order kiosks (some with English), and the takeout-focused format means no pressure to find a seat. For tourists on a budget or anyone wanting a massive cold caffeine fix while walking through Seoul's humid summers, MEGA Coffee is the go-to. Acquired by IMM Private Equity in 2024, with 'MGC' standing for Mega Global Coffee reflecting international ambitions.