Isaac Toast
Isaac Toast (이삭토스트) is Korea's quintessential breakfast chain, founded in 1995 in Daehak-ro, Seoul. With 900-1,000+ locations nationwide and international stores in Southeast Asia, it became synonymous with Korean-style toast — a unique category unlike Western sandwiches.
Price Range
₩3,000–5,000 per toast
Menu Guide
4 items
Nearest Locations for Tourists
3 spots
How to Order
Order at the counter and wait for your number to be called. Most locations have English menus with pictures. Takeout is the norm—grab your toast and enjoy it on the go. Morning hours (7–9 AM) can be busy, so arrive early for shorter waits.
Isaac Toast (이삭토스트) is Korea's quintessential breakfast chain, founded in 1995 in Daehak-ro, Seoul.
With 900-1,000+ locations nationwide and international stores in Southeast Asia, it became synonymous with Korean-style toast — a unique category unlike Western sandwiches.
Cooked on a flat griddle with margarine for a crispy, slightly sweet exterior, each toast is layered with eggs, ham, cheese, and shredded cabbage, tied together by the signature sweet-tangy Isaac sauce.
A full, filling breakfast costs under ₩4,000 (~$3 USD): Original Ham Special ₩3,200, Bulgogi Toast ₩3,500, Bacon Best ₩3,800.
Watching the griddle cook layer ingredients is part of the theatrical experience.
Most locations open 7-8 AM, perfect before sightseeing.
Tourist-friendly locations include Myeongdong, Hongdae, and Insadong.
Photo menus make ordering easy for non-Korean speakers.
This is the affordable Korean breakfast tourists rave about.
Nearest Locations for Tourists
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