Goobne Chicken

Goobne Chicken (굽네치킨) is the only major Korean chicken chain built entirely around oven-roasting rather than deep-frying, founded in 2005. The name comes from '굽다' (to roast/bake). With approximately 900-1,000 stores nationwide and international locations in Southeast Asia and the US, Goobne dared to challenge Korea's deep-fried chicken obsession — and won a devoted following. The bestseller Volcano Chicken (굽네 볼케이노, ~₩22,000) is oven-roasted chicken coated in a fiery sweet-spicy volcanic sauce with cheese powder — visually spectacular and Instagram-worthy. The Original Oven Chicken (~₩19,000) showcases herb-seasoned, crispy-skinned chicken without any frying. For health-conscious travelers or those who find deep-fried chicken too heavy after days of Korean BBQ, Goobne offers a lighter yet boldly flavored alternative. The chicken tastes remarkably crispy despite being oven-roasted, which challenges expectations. Galbi Cheonwang (Korean BBQ galbi-glazed oven chicken, ~₩22,000) is another tourist favorite.