Compose Coffee

Compose Coffee (컴포즈커피) is Korea's fastest-growing coffee franchise with approximately 2,700+ stores, founded in 2014 in Busan. What catapulted it into the global spotlight was BTS member V (Kim Taehyung) becoming the brand's global ambassador in 2023 — making every store a pilgrimage site for K-pop fans worldwide. Despite the celebrity connection, prices match Korea's budget coffee standard: ₩1,500 Americano, Cafe Latte ₩2,500, Vanilla Latte ₩3,000, Caramel Macchiato ₩3,500. The navy-and-white branding feels more polished and Instagram-friendly than competitors, creating a 'premium but affordable' aesthetic. Originally from Busan, it has strong density in Korea's secondary cities (Busan, Daegu) — great for tourists doing multi-city trips who want a familiar, reliable coffee stop outside Seoul. Acquired by Yangjae Partners in 2024 at a valuation over ₩1 trillion. Many stores feature BTS V promotional materials and limited-edition cups. Self-order kiosks available.