BHC Chicken

BHC Chicken (BHC치킨) is Korea's No. 1 chicken franchise by store count and revenue, with over 2,200 locations nationwide. Originally 'Byul Hana Chicken' (One Star Chicken), now standing for 'Better & Happier Choice,' BHC became a cultural phenomenon in 2014 with the launch of Bburinkle (뿌링클) — crispy fried chicken generously dusted with a proprietary sweet cheese seasoning powder made from blue cheese, cheddar, onion, and garlic, served with a creamy Emmental cheese and yogurt dip. Over 100 million Bburinkle have been sold worldwide, making it the single most viral Korean fried chicken item. The name combines 'bburi' (뿌리다, to sprinkle) with the act of shaking the cheese powder onto the chicken. Other standout items include Matcho-King (soy sauce + fresh pepper, ₩22,000), Gold King (honey soy garlic, ₩21,000), and the 2025-launched Kwasak-King (ultra-crispy fried). Half & Half sets (~₩19,000-20,000) let you try two flavors. Jun Ji-hyun (from K-drama 'My Love from the Star') served as brand ambassador. The Myeongdong branch offers English/Chinese/Japanese menus. A whole chicken serves 2-3 at ₩21,000-23,000. The Bburinkle Cheese Balls side dish (₩7,000) is Instagram-famous. Winner of Korea Brand Value Award for 8 consecutive years.