Inside Seoul

BHC Chicken

BHC Chicken (BHC치킨) is Korea's No. 1 chicken franchise by store count and revenue, with over 2,200 locations nationwide.

Price Range

₩18,000–22,000 for a whole chicken. Bburinkle and cheese menus run slightly higher at ₩20,000–24,000.

Menu Guide

4 items

Nearest Locations for Tourists

3 spots

How to Order

BHC uses touchscreen kiosks in Korean — photos are on screen so you can point and tap. Try the Bburinkle: you get a bag of seasoning powder to shake over the chicken yourself! Delivery via Baemin/Yogiyo available. Dine-in seating is cozy. Wait ~15 min for fresh chicken. Card and cash accepted.

BHC Chicken (BHC치킨) is Korea's No. 1 chicken franchise by store count and revenue, with over 2,200 locations nationwide.

Originally 'Byul Hana Chicken' (One Star Chicken), now standing for 'Better & Happier Choice,' BHC became a cultural phenomenon in 2014 with the launch of Bburinkle (뿌링클) — crispy fried chicken generously dusted with a proprietary sweet cheese seasoning powder made from blue cheese, cheddar, onion, and garlic, served with a creamy Emmental cheese and yogurt dip.

Over 100 million Bburinkle have been sold worldwide, making it the single most viral Korean fried chicken item.

The name combines 'bburi' (뿌리다, to sprinkle) with the act of shaking the cheese powder onto the chicken.

Other standout items include Matcho-King (soy sauce + fresh pepper, ₩22,000), Gold King (honey soy garlic, ₩21,000), and the 2025-launched Kwasak-King (ultra-crispy fried).

Half & Half sets (~₩19,000-20,000) let you try two flavors.

Jun Ji-hyun (from K-drama 'My Love from the Star') served as brand ambassador.

The Myeongdong branch offers English/Chinese/Japanese menus.

A whole chicken serves 2-3 at ₩21,000-23,000.

The Bburinkle Cheese Balls side dish (₩7,000) is Instagram-famous.

Winner of Korea Brand Value Award for 8 consecutive years.

Nearest Locations for Tourists

BHC Chicken Hongdae Branch

서울 마포구 양화로 152

Hongik Univ. Station (Line 2, Exit 1)

BHC Chicken Gangnam Branch

서울 강남구 테헤란로 110

Gangnam Station (Line 2, Exit 11)

BHC Chicken Jongno Branch

서울 종로구 종로 104

Jongno 3-ga Station (Line 1, Exit 6)

Similar Chains

Yookssam Naengmyeon

Yookssam Naengmyeon

Yookssam Naengmyeon (육쌈냉면) is a unique Korean franchise pairing charcoal-grilled marinated beef with cold buckwheat noodles in one meal, founded in 2006. With 100+ locations, the concept is based on the traditional Korean philosophy of balancing warm and cold foods.

Tosokchon Samgyetang

Tosokchon Samgyetang

Tosokchon Samgyetang (토속촌삼계탕) is Seoul's most legendary ginseng chicken soup restaurant, established in 1983 and operating at the same hanok (traditional Korean house) location near Gyeongbokgung Palace for over 40 years.

Bonjuk

Bonjuk

Bonjuk (본죽) is Korea's No. 1 rice porridge (juk) chain with approximately 1,600+ locations, founded in 2002. Endorsed by Korean superstar actor Gong Yoo. Bonjuk transformed traditional Korean juk from a humble home-cooked dish into a mainstream fast-casual meal with premium ingredients.

Baskin-Robbins Korea

Baskin-Robbins Korea

Baskin-Robbins Korea (배스킨라빈스 코리아) is the most localized version of the brand worldwide, with 1,700+ stores operated by SPC Group since 1985. It's not just ice cream — it's a Korean cultural institution.

Paris Baguette

Paris Baguette

Paris Baguette (파리바게뜨) is Korea's dominant bakery chain with approximately 3,400+ stores — the largest bakery franchise in the country by far. Founded in 1988 by SPC Group, it has expanded to 400+ international locations including the US (170+), France, China, and Southeast Asia.

Tous les Jours

Tous les Jours

Tous les Jours (뚜레쥬르, French for 'every day') is Korea's second-largest bakery chain with 1,300-1,500 stores, launched in 1997 by CJ Foodville (CJ Group). Positioned as slightly more premium than Paris Baguette, it emphasizes natural fermentation and artisan-style baking.

Comments

Loading comments…