BBQ Chicken

BBQ Chicken (BBQ치킨) is Korea's #1 chicken franchise by store count, founded in 1995 by Yoon Hong-geun under parent company Genesis Co., Ltd. The name stands for 'Best of the Best Quality.' With over 4,000 outlets across 57 countries, BBQ is arguably the most globally recognized Korean fried chicken brand. The signature Golden Olive Chicken (황금올리브치킨, ~₩28,000) is fried in a proprietary blend of Spanish extra virgin olive oil and sunflower oil with 20+ herbs and spices, creating an exceptionally crispy yet non-greasy coating. BBQ gained massive international attention through its BTS endorsement (2016-2018) during the group's meteoric rise, making it a pilgrimage destination for ARMY fans. The chain also appeared in hit K-dramas like Goblin. Other must-try items include the Jamaican Jerk Chicken and Crunchy Butter Chicken. BBQ operates the famous 'Chicken University' in Icheon — a dedicated R&D facility with 40+ researchers. Key Seoul locations include Myeongdong Star (listed on VisitKorea, open until midnight), Hongdae, and Gangnam. Order via Shuttle Delivery (foreigner-friendly, accepts USD/credit cards) for hotel delivery. A whole chicken serves 2-3 at ₩23,000-33,000.