Tounou x Iguhome Seongsu 2 Pop-up

GS E&C's premium apartment brand Xi (Jai) opens a brand experience pop-up in Seongsu, blending House Xi and Garden Xi concepts. Step into a curated space where Korean residential design meets nature-inspired interiors. Part of the 2026 Seoul International Garden Expo, with both indoor showcases and an immersive outdoor garden installation.

iloom, Korea's well-known ergonomic furniture brand, presents The Motion Club: an immersive pop-up where iloom's motion bed reshapes your sense of body and rest. Across the Seongsu-yul sound space, visitors listen, watch, read, and gently move through programs designed to reawaken bodily senses.

EYANG is a Korean streetwear brand built on hardcore Y2K energy and underground youth culture. The Seongsu pop-up showcases bold daily looks, edgy graphics, and unique pieces that channel an urban, rebellious attitude. Drop in to find your own slice of Y2K-inspired style.

Korean streetwear label I Hate Everything brings its tongue-in-cheek take on daily dressing to Seongsu's Yeonmujang-gil for a two-week pop-up. Built on a brand mantra of "keeping only what we love by sorting out what we hate," the line leans into bold logo tees, statement hoodies, washed denim, and accessories with cheeky slogan graphics. The Seongsu space mirrors that attitude with raw industrial finishes, oversized brand graphics, and rotating product drops. Stop in for the latest fits, on-site stylist tips, and limited capsule items only released during the pop-up window.